- Paperback: 392 pages
- Publisher: AuthorHouse (28 Feb 2007)
- Language English
- ISBN-10: 142597628X
- ISBN-13: 978-1425976286
- Product Dimensions: 22.9 x 15.2 x 2.2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 691,592 in Books (See Top 100 in Books)
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Product Description
Product Description
Film Business Models All industries and commercial enterprises have business models -the film industry is no different. Hollywood works to a business model and independent filmmakers, no matter what size, need to work to one as well, if they are to be successful. This book teaches you how to build your own film business model and is the only one of its kind that deals comprehensively with all the business aspects of making films, as well as developing a radically new technique for analysing scripts to ascertain their commercial viability. This book explains how to: understand the film industry start and build a successful film company develop film projects build into the script key marketing elements that will make your film attractive to distributors and studios apply modern management techniques to maximise resources create commercially viable film budgets and financial packages for investors manage the filmmaking process from pre-production through to distribution Having a business model doesn't mean losing your originality or creativity, but it does mean you will have a career in the film industry. It also means you will be taken seriously by the people you will need to impress.
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
This book is an excellent guide into the unknown, how to actually get your film off the ground and into production. John Sweeney is an expert in his field and his advice invaluable.
Format:Paperback
Successful Business Models attempts to get to the core of how to develop film projects that distributers can market. In tackling the neccesities to do this the book is very direct and easily understandable. One of its most useful elements is to outline the importance of job roles in production and how a creative team can be managed.
However it is the book's insight into why British productions often fail that makes it so interesting. Using examples from the history of movies it shows the links between their success and what they provided for the audiences at the time. This level headed business approach to the most expensive of art forms is utterly refreshing in its honesty, letting the reader into some of the grittier secrets of what brings people to the movies.
If you want to be part of making British films that people will see then John Sweeney's book is essential reading.
However it is the book's insight into why British productions often fail that makes it so interesting. Using examples from the history of movies it shows the links between their success and what they provided for the audiences at the time. This level headed business approach to the most expensive of art forms is utterly refreshing in its honesty, letting the reader into some of the grittier secrets of what brings people to the movies.
If you want to be part of making British films that people will see then John Sweeney's book is essential reading.
Format:Paperback
Having a strong interest in getting into film production I have read several books, which mostly concentrate on the US film business and have attended numerous courses. None of my previous reading or study has given such a practical, concise and useful guide to the film production in the UK.
The most interesting thing is even though it is both a guide and a reference, it is also a wake-up call for the UK film industry. It asks 'Why can't Britain have a successful film business?', then goes on to say that it could, should and how to do it.
There are many practical nuggets including the application of modern management theory to producing and film production, a technique called Viability Threshold Scoring to determine the potential market for a film and a critical path analysis for producing a film. The book describes the process of development, pre-production, production and post-production. In addition it emphasises the importance of distribution and wraps it all around to ensure that the filmmaker is considering distribution and sales right from the beginning. This gives a very cohesive and complete view of how films are put together. Far from dismissing art house and speciality films, the book puts them on their proper footing in the spectrum of film. The Viability Threshold scores gives a filmmaker or producer a way of measuring where on that marketing spectrum their film lies, before they embark the long, hard process of getting their film made. And if they choose to make it and try to sell it later, they can do so having made an informed decision. For those who want to make great films and run a successful business too, I think this book gives them the tools to do it.
If that weren't enough there are templates for a business plan for a new production company along with templates for presenting a film to investors with a view to how the investor thinks about a film, the kind of returns that need to be made to break into profit and the amount of investment that needs to be put in to persuade distributors to take the film and then general public to come and watch it.
It sets out the argument that the UK can compete in the international film marketplace and it gives the means for us to begin.
A "must read" for anyone interested and/or serious about making films.
The most interesting thing is even though it is both a guide and a reference, it is also a wake-up call for the UK film industry. It asks 'Why can't Britain have a successful film business?', then goes on to say that it could, should and how to do it.
There are many practical nuggets including the application of modern management theory to producing and film production, a technique called Viability Threshold Scoring to determine the potential market for a film and a critical path analysis for producing a film. The book describes the process of development, pre-production, production and post-production. In addition it emphasises the importance of distribution and wraps it all around to ensure that the filmmaker is considering distribution and sales right from the beginning. This gives a very cohesive and complete view of how films are put together. Far from dismissing art house and speciality films, the book puts them on their proper footing in the spectrum of film. The Viability Threshold scores gives a filmmaker or producer a way of measuring where on that marketing spectrum their film lies, before they embark the long, hard process of getting their film made. And if they choose to make it and try to sell it later, they can do so having made an informed decision. For those who want to make great films and run a successful business too, I think this book gives them the tools to do it.
If that weren't enough there are templates for a business plan for a new production company along with templates for presenting a film to investors with a view to how the investor thinks about a film, the kind of returns that need to be made to break into profit and the amount of investment that needs to be put in to persuade distributors to take the film and then general public to come and watch it.
It sets out the argument that the UK can compete in the international film marketplace and it gives the means for us to begin.
A "must read" for anyone interested and/or serious about making films.
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