- Paperback: 200 pages
- Publisher: John Wiley & Sons (26 Sep 1996)
- Language English
- ISBN-10: 047114083X
- ISBN-13: 978-0471140832
- Product Dimensions: 23.5 x 15.5 x 1.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,628,244 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
How to plan, write, design, and profit from your own advertising!
There is nothing mysterious about creating high–quality, effective advertising–but there is a lot to learn. In this remarkable handbook, you′ll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small–business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You′ll learn how to:
∗ Plan for a 25% sales jump and a 33% leap in profits
∗ Write powerful headlines and effective advertising copy that move people to action
∗ Identify and target consumers who are most likely to buy your goods or services
∗ Become a smart media buyer
∗ Turn a $1,000 outlay into $15,000 worth of advertising
ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York′s Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years′ experience writing, designing, and selling small–business advertising.
Also available from the Entrepreneur Magazine library:
∗ The Entrepreneur Magazine Small Business Advisor
∗ The Entrepreneur Magazine Guide to Integrated Marketing
∗ Making Money with Your Personal Computer
∗ The Entrepreneur Magazine Small Business Answer Book
∗ Small Business Legal Guide
∗ Starting a Home–Based Business
∗ Starting an Import/Export Business
There is nothing mysterious about creating high–quality, effective advertising–but there is a lot to learn. In this remarkable handbook, you′ll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small–business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You′ll learn how to:
∗ Plan for a 25% sales jump and a 33% leap in profits
∗ Write powerful headlines and effective advertising copy that move people to action
∗ Identify and target consumers who are most likely to buy your goods or services
∗ Become a smart media buyer
∗ Turn a $1,000 outlay into $15,000 worth of advertising
ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York′s Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years′ experience writing, designing, and selling small–business advertising.
Also available from the Entrepreneur Magazine library:
∗ The Entrepreneur Magazine Small Business Advisor
∗ The Entrepreneur Magazine Guide to Integrated Marketing
∗ Making Money with Your Personal Computer
∗ The Entrepreneur Magazine Small Business Answer Book
∗ Small Business Legal Guide
∗ Starting a Home–Based Business
∗ Starting an Import/Export Business
From the Author
Learn how to make money advertising your business.
Practical tips on advertising budget planning and how to write headlines,copy, design layouts and media selection ideas. How to make ads produce results, quickly. It's not creative unless it sells. Learn from a real pro with hands on experience.
Practical tips on advertising budget planning and how to write headlines,copy, design layouts and media selection ideas. How to make ads produce results, quickly. It's not creative unless it sells. Learn from a real pro with hands on experience.
Inside This Book
(Learn More)
First Sentence
Successful Advertising is written for retailers, small-business owners, advertising agencies, newspaper sales representatives, schools, and libraries. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Successful Advertising is written for retailers, small-business owners, advertising agencies, newspaper sales representatives, schools, and libraries. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Berke writes from practical experience. He takes out all the glib and cute remarks you often find in advertising books. Eliminates most hard to understand jargon too. Effective advertising takes practical skill and lots of practice. Berke shows how to put it all together for beginners and pros.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
1 of 1 people found the following review helpful
Very helpful, easy to read, useful and practical ideas.
17 July 1998
Format:Hardcover
Berke writes from practical experience. He takes out all the glib and cute remarks you often find in advertising books. Eliminates most hard to understand jargon too. Effective advertising takes practical skill and lots of practice. Berke shows how to put it all together for beginners and pros.
0 of 1 people found the following review helpful
When was this written?
28 Dec 2004
Format:Paperback
I was fortunate enough to find this book in a public library. If I'd spent the full $19.95 cover price on it, I would have been disappointed.
It took about an hour and a half to read the book from cover to cover, skimming over the overly redundant parts. Throughout this time, I kept referring to the front of the book to re-verify what the copyright date was. 1996? Seems more like 1976. The author focuses almost entirely on retail merchandise stores advertising in the newspaper, and all of the examples shown in the book look like they are from the 1970's.
Certainly not the best reference source. I rate it as two stars rather than one because if you are truly starting out and know absolutely nothing about advertising, it can be a starting point for you. Aside from some very minor grammar and spelling errors in the book, the author's style of writing is interesting and easy to read.
If you can find it at your local library, find it cheap at a garage sale, or borrow it from a friend, it won't hurt you to give it a look, but don't pay full price for it, you'll regret it.
The front of the book lists 11 publications in the "Entrepreneur Magazine small business series" of books. I have not tried any of those other books, but the poor content of this book makes me less inclined to do so.
It took about an hour and a half to read the book from cover to cover, skimming over the overly redundant parts. Throughout this time, I kept referring to the front of the book to re-verify what the copyright date was. 1996? Seems more like 1976. The author focuses almost entirely on retail merchandise stores advertising in the newspaper, and all of the examples shown in the book look like they are from the 1970's.
Certainly not the best reference source. I rate it as two stars rather than one because if you are truly starting out and know absolutely nothing about advertising, it can be a starting point for you. Aside from some very minor grammar and spelling errors in the book, the author's style of writing is interesting and easy to read.
If you can find it at your local library, find it cheap at a garage sale, or borrow it from a friend, it won't hurt you to give it a look, but don't pay full price for it, you'll regret it.
The front of the book lists 11 publications in the "Entrepreneur Magazine small business series" of books. I have not tried any of those other books, but the poor content of this book makes me less inclined to do so.
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