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Success Forces Hardcover – Oct 1980

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Amazon.com: 9 reviews
7 of 7 people found the following review helpful
A fascinating book about a marketing legend 31 Aug. 1998
By A Customer - Published on Amazon.com
Format: Hardcover
Too bad this book is out of print; if you can find a copy, grab it! Joe Sugarman virtually pioneered the "order by 800 number" direct response ads that are everywhere today. He first made his mark in the 1970's, focusing primarily on electronics, always introducing the latest gadgets, and selling millions. Later, he also became another pioneer, this time in the infomercial industry, and had great success in selling many millions of dollars worth of "Blublocker" sunglasses. This interesting book chronicles the early days of his success, and includes anecdotes as well as good business advice. Sugarman wrote and created every one of his early ads personally, and he shares a lot of good psychology and marketing techniques in the pages of this book. If you're big on marketing, this is a book you'll want to add to your collection. If it doesn't inspire you, you are in the wrong business!
6 of 6 people found the following review helpful
Valuable book. It should be republished! 5 Jan. 2000
By Adam Khan - Published on Amazon.com
Format: Hardcover
I read this book many years ago, and its message still rings in my ears. Sugarman lays it out, plain and simple, and he sticks to the fundamentals. Six of them. Each has its own chapter. The book starts with Sugarman telling his story and goes on to the success forces, which he attributes to his success. In each chapter, he illustrates the principles with incidents from his own life, making this a very readable book.
I'm the author of the book, Self-Help Stuff That Works, and I know something about what works and what doesn't. The principles Sugarman spells out here work, and they work every time. If you can find this book, buy it. If you know the publisher, tell them to reprint it.
3 of 3 people found the following review helpful
For Copy Aficionados Only 27 Jan. 2009
By John S. Gamble - Published on Amazon.com
Format: Hardcover
Joe Sugarman is a direct response legend.

He never finished college but worked for our military intelligence. He was never took a course on business or advertising yet he started a home-based business which went on to sell gazzilions of BluBlocker sunglasses, electronic gadgets and more.

He was a pioneer who first used the toll-free number to boost response. And he conducted influential copywriting and marketing seminars which transformed the lives of people like Joe Karbo and many others you'd recognize.

His Success Forces are 6 rules he came by after realizing that without them, he'd invariably fail in his ventures.

They include:

Always Be Honest
Cherish Your Failures
Relish Your Problems
Concentrate Your Powers
Do It Differently
Clean Your Desk

Reading Joe's entertaining stories about how he formulated each of his success forces is one of the great delights of the book.

Although I enjoyed reading it, this volume doesn't have the strength of some of his best work.

But for the copywriting junkie, you'll likely find it worth your time. Personally, I have an edition which is signed by the author. And I'm not getting rid of it.
1 of 1 people found the following review helpful
Timeless and wonderful 27 May 2010
By Blake - Published on Amazon.com
Format: Hardcover Verified Purchase
In the late 1970's, when I was a child growing up in the Northwest suburbs of Chicago, I would occasionally stumble onto a JS&A ad. I would read the ad over and over, desperately wanting the item featured in the ad, especially the Pocket CB. But I was 12 years old and could not afford it. Those ads made me realize the power words can have to capture the imagination and stir up intense desire. Bitten by the direct response advertising bug, I became a student of Joe Sugarman, cutting out and saving every JS&A ad I could find. I read Success Forces when it first came out, and recently re-read it after finding a used copy on Amazon. The book teaches Sugarman's underlying core philosophy about success in life. For anyone interested in learning about how to be successful in general, and specifically in starting and running a business of your own, this book will be well worth your time. The success forces Joe Sugarman teaches are on the one hand theoretical and philosophical, and yet strangely, at the same time, so practical. In a world full of tricksters who cannot wait to sell you something more, just to take the last dollar out of your pocket, Sugarman is a rare, shining example of someone who cares about doing the right thing and giving people more value than they paid for.
1 of 1 people found the following review helpful
If You Like Sugarman, it's OK 1 Dec. 2010
By Anonymous Reviewer - Published on Amazon.com
Format: Hardcover Verified Purchase
Joe Sugarman has written a number of books on marketing and advertising. This book is more of a guide to how to behave as a marketer as it is informational about the profession.

That said, everything in it is worthwhile. It's a good dose of values for marketers and advertisers. I wouldn't pay too much. But if you have any of his other excellent books, this one belongs on your shelf next to them after you give it a once over.
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