- Paperback: 96 pages
- Publisher: Pocket Essentials (2 Jan 2002)
- Language English
- ISBN-10: 1903047765
- ISBN-13: 978-1903047767
- Product Dimensions: 17 x 10.7 x 1 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,315,406 in Books (See Top 100 in Books)
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Product Description
Product Description
How to be a Sports Agent is a practical and down to earth book that reveals the secrets behind the art of being a sports agent. It includes: Analysis of what it is to be an agent and how to ensure a watertight legal contract between the agent and his client. The regulation of agents in various sports, and how to comply. The difference between a good agent and a bad agent. Creation of playing contracts, particularly in regard to soccer, cricket and rugby and covers the most common pitfalls. Marketing, merchandising, licensing and sponsorship deals. How to negotiate them and how to draft them. The art of negotiation, and the balance between on and off pitch activities. The role of the lawyer as agent and adviser. Keeping the clients happy, getting new clients and keeping the clients happy when you have new clients.
About the Author
Mel Stein qualified as a solicitor in 1969 and having cut his teeth in the field entertainment law began representing sportsmen as early as 1980. He acted for the great Geordie trinity of Chris Waddle, Alan Shearer and Paul Gascoigne - Gazza. He is the author of 16 books including the biographies of Waddle, Gascoigne and most recently a fiction trilogy - Marked Man, White Lines and Red Card against the background of the world of football. He is a regular broadcaster on Talk Sport, Radio 4, Radio 5 and the TV networks.
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Customer Reviews
Most Helpful Customer Reviews
6 of 9 people found the following review helpful
This book really made me look differently at the world of agenting. I though it was just having dinners with sportsmen and women, although this book delves deep in to the industry looking at all the leagilites involved and offers brilliant insight as to the differing roles that the agent has to play, from promotions to contracts. Very comprehensive and impressive piece of work
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