This is a really interesting text for those interested in the power of the subconscious mind and in subliminal communication in general. Note that Supraliminal means consciously unnoticed whilst Subliminal means consciously not perceivable. The book focuses on subliminal communication as a means to make the subconscious work for the individual & as a warning to protect one's mind against unwanted influences. We are constantly bombarded by subliminal messages through the electronic & print media. The controversial book The Hidden Persuaders by Vance Packard is discussed, an early warning against psychological manipulation.
Taylor explains how subliminal self-help recordings work, the evidence, implications & the question of whether it is able to effect basic changes in personality structure. Chapter one deals with the history which goes back to 1863. In 1894, W R Dunham wrote a seminal treatise The Science of Vital Force of which an interesting excerpt is provided. In his book The Clam Plate Orgy, Wilson Bryan Key illustrates disguised content in art and advertising.
In the chapter Mechanics, the author refers to the aforementioned Wilson B Key's Subliminal Seduction with reference to our perceptual defense mechanisms of denial, fantasy formation, introjection, isolation, projection, regression, repression & sublimation. Some parts get a bit too technical perhaps, but then again, professionals will find that valuable.
The chapter on Clinical Data explores those areas of activity that are demonstrably affected by subliminal communication: conscious perception,dreams, drives, emotions, memory, perceptual defenses, value norm anchor points and verbal behavior. Taylor also discusses further fields of activity affected by subliminals as suggested by the clinical data.
In the chapter Subliminal Technology, the author provides definitions of the terms Supraliminal, Subception & Subliminal and explains the methods of audio- & videosubliminal projection, including the use of masked messages on popular music recordings. The next chapter, Scientific Findings, presents data drawn from contemporary studies, including those of doctors Lloyd Silverman and Norman Dixon as well as his own research.
The section on how wave patterns created by sound can be displayed visually is most fascinating. Powders, liquids & metal fillings scattered on a disc formed geometric patterns as the disc resonated to music, even taking on organic shapes. This text includes visual configurations of the mantra OM and the concluding chord of Händel's Messiah by means of a tonophone. A work of related interest is Cymatics: A Study of Wave Phenomena & Vibration by Hans Jenny.
There are chapters on the law, testimonies, unanswered questions & how to create one's own subliminal program. The book has certainly made me aware of the disturbing aspects of advertising and the media, as well as to the great promise of self-improvement & healing via subliminal communication. Psychiatrists, psychologists, social workers, teachers and holistic/esoteric healers should find it of great value. The book concludes with 6 appendices and an extensive bibliography.