Like the website before it, "Stuff White People White" is an amusingly written collection of all of the sterotypical things you might associate with your average, white-collar, white-faced middle-American. Some are very much on the mark (Expensive sandwiches, Apple products), some are a little too broad to fit the book (Dogs), and many are very american-centric (The Ivy League), but for the most part the book captures the essence of what it is to be white.
You can probably add this book to itself, as it's pretty much aimed at the kind of self-depricating, average white person who will snicker at thesmelves in a smug and self-aware way. Go ahead and add "Writing reviews on Amazon" to the book too, in fact.
It's not amazingly funny, and the version I received was entirely black and white (There are plenty of pictures), but it's not bad. Overall, it's overly american, overly pretentious, but not without it's merits.