In an increasingly global market, the Hollywood film industry is evolving rapidly. Once a stand-alone entity, the Hollywood blockbuster is now integrated more closely than ever with the internet, computer games and news media. This growing synergy has given rise to a new phenomenon: the event film. As a work that transcends the boundaries and expectations of conventional film, Peter Jackson's epic trilogy The Lord of the Rings makes a perfect case study for this emerging phenomenon. In a carefully-structured collection of essays, the authors cover every aspect of the event film from its inception through to marketing of the finished product. The financial implications of planning and producing an event film are examined, with clear analyses of tax breaks and marketing strategies. Consideration is also given to the philosophical and social impact of event films, including effects on national identity and tourism in an age of globalisation. The twenty-five contributors to this volume come from an eclectic range of backgrounds, but share a perspective grounded in Aotearoa New Zealand, the land of Middle-earth. Their expertise in fields as diverse as business, communications, geography, music, film and media studies combines to provide a clear understanding of how 'creative industries' will figure in future economics. Studying the event film offers a unique entry point for studying twenty-first century media, and is essential reading for fans of The Lord of the Rings and for anyone interested in contemporary Hollywood as a global industrial and cultural phenomenon.