You can use this gadget as a stand for the Iphone to watch videos at your desk or to mount it on a tripod for Photos/filming. I've been testing the Iphone4's capability to transmit live video for TV broadcasting but needed a way to mount it to a tripod. The phone just sit's in the plastic moulding and to be honest looks a bit silly attached to a tripod, but if you want to line up a steady shot it might be your only choice. The one problem with this product is you have to remove any cover you might have fitted to your phone, else it won't fit in the Glif, secondly, it's not secured in the Glif so if you knock the tripod you risk the Iphone falling out which could end up rather expensive, it's also not cheap considering its just a piece of moulded plastic with a screw thread in one side. With all those things aside it does do what it says!