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Product Description
Product Description
Its a rare graphic designer who hasnt contemplated setting up his or her own studio. Its part of a designers DNA to want to own and run a studio. Many do, while others spend a lifetime wondering if they should. But where does the ambitious designer go for advice and guidance? Who better than the founders of some of the best design studios in the world? Tony Brook and Adrian Shaughnessy conduct penetrating interviews with 30 visionary graphic designers who have formed and run landmark international design studios. In a series of candid and revealing interviews, many of the leading figures in contemporary graphic design reveal the secrets behind creating a vibrant studio culture.
About the Author
TONY BROOK is a highly respected graphic
designer. He is creative director and founder
of design company Spin, the innovative
multidisciplinary London studio with clients
such as Channel 4, Nike and ICA. The studio
has won countless awards, and has designed
numerous books and publications. Brook has
designed, edited and published the successful
Spin series of publications. He is president
of the UK chapter of AGI, and is a recognised
collector of graphic design artefacts. He
lectures extensively around the world.
designer. He is creative director and founder
of design company Spin, the innovative
multidisciplinary London studio with clients
such as Channel 4, Nike and ICA. The studio
has won countless awards, and has designed
numerous books and publications. Brook has
designed, edited and published the successful
Spin series of publications. He is president
of the UK chapter of AGI, and is a recognised
collector of graphic design artefacts. He
lectures extensively around the world.
ADRIAN SHAUGHNESSY co-founded the design
studio Intro. In 2003 he left to pursue a career
as an independent art director and writer. He
has written, edited and designed numerous
books including How to be a Graphic Designer
Without Losing Your Soul. He writes for all the
leading design magazines, and is a contributor
to Design Observer, the world's most widely
read design blog. He was founding editor of
Varoom magazine from 2006-2009, and hosts
a radio show called Graphic Design on the
Radio. He is a frequent lecturer and has been
interviewed on radio and TV.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
This book is pretty much an indispensable piece of work for any creative person who runs, or aspires to run, their own design studio. There's a series of interviews with studio heads and sole practitioners from some great design firms which focus not on their work, but the history and culture of their studios. How they set up, how they get clients, how they run their studio, and their general approach to business.
Allied to the interviews, there are reproductions of work, photographs of the design studios, and a detailed section at the end going through what a design studio needs to set up, from equipment and furniture to archiving and billing systems. It's a fantastic book, and highly recommended.
Allied to the interviews, there are reproductions of work, photographs of the design studios, and a detailed section at the end going through what a design studio needs to set up, from equipment and furniture to archiving and billing systems. It's a fantastic book, and highly recommended.
4 of 4 people found the following review helpful
Format:Paperback
It pains me to say this, but although the book is beautiful it is a total pain in the arse to read. The typeface is very small, light, and printed in a fairly light grey.
The content itself is pretty good though. And the book is attractive if not very user friendly.
The content itself is pretty good though. And the book is attractive if not very user friendly.
2 of 8 people found the following review helpful
Format:Paperback
A great book. Every studio you read about inspires you to make your own studio better. Every day.
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