1. Looking Out from the Inside 2. Writing a Business Plan 3. How Much Does it Cost? How Much Have You Got? 4. Making It Happen 5. The Project Studio 6. Expense Planning 7. Putting a Price on Value 8. Income Sources: Getting Creative 9. Developing Contracts 10. Advertising and PR 11. The Art of Schooling 12. Keeping Track of Things 13. Politics and Psychology 14. Equipment, Money, and Strategy 15. On Being the Boss 16. Hiring and Firing 17. The Employee Manual 18. Coping with Disaster 19. Betting on the Future Appendix: The Manager's Quick Reference Guide
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