I wanted a large box to transport 24 cupcakes on a car journey. This was perfect for that. However my son did tl want such a large box to take to school. Because it's sturdy I was able to we-use the box, but ordinarily, you might be giving it away with your bakes so it works out quite an expensive way of working,
I'd recommend it if you're making cupcakes/muffins for a wedding or special occasion and need to transport them.