I must first declare my loose affiliations. A friend of mine in the UK lives near the creators of Stripy Horse and told me about his presence on facebook, cbeebies and of course in books.
I haven't seen the books yet but I liked the look of the toy on Amazon and got one for my niece. The only worry I had was the 30cm measurement; as he's shown sitting down I got the idea he was 30cm from mane to rump, and I thought he might be a bit bigger than I'd have liked, but I was pleasantly surprised to discover he's actually 30cm from mane to back hoof, and only about 17-18 cm from mane to rump - just right!
I think the toy is great. I love the bright colours, the scrunchy beanbag hooves and there are no little detatchable bits to worry about making it unsuitable for a little one. I really can't understand why there is the occasional negative review on here. I was a bit tempted to keep Stripy Horse for myself. But I did the right thing and passed him on to my 8-month old niece, who likes him very much!