Striking it Rich.com: Profiles of 23 Incredibly Successful Web Sites You've Probably Never Heard of [Hardcover]

Even as Net traffic soars, a general feeling persists that nobody--save computer and sex sites and a few other big-time exceptions--is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now.

StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and Chief Executive Officer Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. --Howard Rothman, Amazon.com

"Striking It Rich.com" is not a how-to book. It's better. It's a "how-it-was-done book" revealing 23 unique blueprints which lead to incredible success. Exclusive stories which have never been told... until now.

These aren't the well-known giants, but something far more unusual and useful: 23 sites have learned to do almost everything right. Each one has practical and fresh ideas to share-- insider information that will nourish the e-commerce ambitions of budding entrepreneurs and Fortune 500 executives. Every type of web-based enterprise is featured, including information sites that rely on advertising revenue, subscription sites, online retailing to consumers as well as business-to-business sales. Told in story form, there's never been such a wealth of down-to-earth, fun-to-read business information.

Award-winning journalist Jaclyn Easton delves deep inside 23 entrepreneurial minds getting answers to all your questions, candidly revealing exactly what works... and what doesn't.

This is not a how-to book. It's better. It's a "how-it-was-done book" revealing 23 unique blueprints
that have lead to incredible success. Exclusive stories
which have never been told...until now. "Jaclyn Easton's book is an invaluable guide to what works on the Web: profiles of people who have unique and instructive stories to tell about the new economy. These colorful case studies will introduce you to Webpreneurs whose experiences point the way to the future. It's both fun to read and also
helpful. Prepare to take notes!" Alan M. Webber - Founding
Editor, Fast Company.
"This book is a must read for anyone currently doing business on the web or for all those wondering what all the excitement is about." David Bohnett - Founder and CEO, Geocities.
"Easton's 23 profiles are a deft mixture of off-beat research and uncanny insight. These stories unfold as celebrations, lessons, and cautionary tales of what it takes to make it on the World Wide Web." Eric Pulier - Chairman, U.S. Interactive.
"StrikingItRich.com reads more like a burst of fascinating
short stories than a business book. These are real tales of
real people making real money." Vic Sussman - Commentator
for public radio's "Marketplace".

Jaclyn Easton has been reporting on Internet commerce since the beat began in 1994. As a columnist and feature writer for The Los Angeles Times, on-camera Internet correspondent for CBS News, Los Angeles, and the host of the nationally syndicated radio show "Log On U.S.A.", Easton has established a stellar reputation as the definitive resource for cutting edge e-commerce information and analysis. She can be reached at easton@easton.CommerceNet is the premier organization for promoting and building electronic commerce solutions on the Internet. Launched in April 1994 in Silicon Valley, CA, its membership has grown to over 500 companies and organizations worldwide. They include the leading banks, telecommunication companies, VANs, ISPs, online services, who together are transforming the Net into a global electronic marketplace. CommerceNet can