Even as Net traffic soars, a general feeling persists that nobody--save computer and sex sites and a few other big-time exceptions--is really making money online. Hogwash, proclaims Los Angeles Times
columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now.
StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and Chief Executive Officer Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. --Howard Rothman, Amazon.com
From the Back Cover
This is not a how-to book. It's better. It's a "how-it-was-done book" revealing 23 unique blueprints
that have lead to incredible success. Exclusive stories
which have never been told...until now. "Jaclyn Easton's book is an invaluable guide to what works on the Web: profiles of people who have unique and instructive stories to tell about the new economy. These colorful case studies will introduce you to Webpreneurs whose experiences point the way to the future. It's both fun to read and also
helpful. Prepare to take notes!" Alan M. Webber - Founding
Editor, Fast Company.
"This book is a must read for anyone currently doing business on the web or for all those wondering what all the excitement is about." David Bohnett - Founder and CEO, Geocities.
"Easton's 23 profiles are a deft mixture of off-beat research and uncanny insight. These stories unfold as celebrations, lessons, and cautionary tales of what it takes to make it on the World Wide Web." Eric Pulier - Chairman, U.S. Interactive.
"StrikingItRich.com reads more like a burst of fascinating
short stories than a business book. These are real tales of
real people making real money." Vic Sussman - Commentator
for public radio's "Marketplace".