- Hardcover: 325 pages
- Publisher: McGraw-Hill Inc.,US (Oct 1998)
- Language English
- ISBN-10: 007018724X
- ISBN-13: 978-0070187245
- Product Dimensions: 23.1 x 15.2 x 2.8 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (42 customer reviews)
- Amazon Bestsellers Rank: 1,309,183 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Amazon.co.uk Review
Even as Net traffic soars, a general feeling persists that nobody--save computer and sex sites and a few other big-time exceptions--is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now.
StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and Chief Executive Officer Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. --Howard Rothman, Amazon.com
Product Description
"Striking It Rich.com" is not a how-to book. It's better. It's a "how-it-was-done book" revealing 23 unique blueprints which lead to incredible success. Exclusive stories which have never been told... until now.
These aren't the well-known giants, but something far more unusual and useful: 23 sites have learned to do almost everything right. Each one has practical and fresh ideas to share-- insider information that will nourish the e-commerce ambitions of budding entrepreneurs and Fortune 500 executives. Every type of web-based enterprise is featured, including information sites that rely on advertising revenue, subscription sites, online retailing to consumers as well as business-to-business sales. Told in story form, there's never been such a wealth of down-to-earth, fun-to-read business information.
Award-winning journalist Jaclyn Easton delves deep inside 23 entrepreneurial minds getting answers to all your questions, candidly revealing exactly what works... and what doesn't.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
Practical experience is always at the cutting edge of discovering the truth about any activity. This book is "from the horses mouth". The conversations with the owners of these successful web stores are fascinating and their experiences and insight contribute to building models of Internet trading that will prove invaluable to the researcher and entrepreneur alike. The book is very well researched and is interesting as well as informative. Essential and indispensable reading material .
1 of 1 people found the following review helpful
Format:Hardcover
So many books quote the theory, rather than true examples. This is a great read for anyone interested in making money from the Internet. It's not suitable for larger businesses looking for a way into e-commerce and shouldn't really be viewed as such. As a motivational reminder of what can be achieved without a massive up-front investment though, this is a good book. It's also a good reminder to web developers that to make money, you really don't need flash technology and animated gifs! Read this and THEN choose your web designer :)
Format:Paperback
As we all know, there are about a zillion different books offering advice on " How To - start/build/grow etc. etc. an E - Commerce business ". Some are very good, some not.
Where this book scores, is that it is very easy to digest the bite sized profiles of each business.
Obviously, if you're profiling this many businesses, you will sacrifice some of the detail.
However Ms. Easton has chosen a very interesting selection of businesses to look at, and the details she does give you, are the ones you probably needed to know.
The way she categorises the businesses at the start of the book has proved very useful.
It is written more from a Business perspective, than a Technical one, which is no bad thing.
She also covered which advertising strategies proved successful , and which did not, which was definitely worth knowing.
You will find this book easy to read, and the it has given me a lot of ideas, that could be applied to starting an Internet operation.
Where this book scores, is that it is very easy to digest the bite sized profiles of each business.
Obviously, if you're profiling this many businesses, you will sacrifice some of the detail.
However Ms. Easton has chosen a very interesting selection of businesses to look at, and the details she does give you, are the ones you probably needed to know.
The way she categorises the businesses at the start of the book has proved very useful.
It is written more from a Business perspective, than a Technical one, which is no bad thing.
She also covered which advertising strategies proved successful , and which did not, which was definitely worth knowing.
You will find this book easy to read, and the it has given me a lot of ideas, that could be applied to starting an Internet operation.
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Most Recent Customer Reviews
An interesting read initially
I think Jaclyn has been clever in the way that she presents businesses that are not brand names or high profile to us and shows how they have succeeded. Read more
Published on 20 Oct 1999
More Great Tips Than All The Others I've Read Combined!
I bought StrikingItRich.com with the hope that I might pick up a few pointers for a site I am building. Read more
Published on 4 Sep 1999
A memorable read
I read this book several months ago, before I founded my own e-commerce website. Of all the many books that I read, this one stands out as being one of the most interesting and... Read more
Published on 22 Aug 1999
The Truth About E-Commerce
I've read just about every book on e-commerce and "StrikingItRich.com" is the most practical one yet. Read more
Published on 9 Aug 1999
Only for People want to start an Internet Business at Home
I simply don't understand why the author say those sites mentioned in the book are successful at all - even for those who want to start a small internet business at home with at... Read more
Published on 5 Aug 1999
Fantastic! The most detailed book on Internet marketing
I have read so many books on Internet business and marketing. This one is the best. It is rich with details and the profiles give you a good sense of different kinds of... Read more
Published on 23 July 1999
Give this book a MUST READ rating
I couldn't set the book down. As a person who is planning a pretty ambitious web site and e-commerce initiative, the book was fabulous. Read more
Published on 6 July 1999
The A in the ABC of e-commerce.
If you haven't done anything on e-commerce and are planning to start a home page, this might be an inspirational book. Read more
Published on 21 Jun 1999
Pretty darn dull
This book was more about cashing in on the Internet hype than providing any real business advice. I'm not sure than any of the 23 sites reviewed qualifies as "incredibly... Read more
Published on 15 Jun 1999
Actually Changed My Life
I purchased "StrikingItRich.com" in hopes that I could find some ideas on how to grow my mortgage company. Read more
Published on 8 Jun 1999
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