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Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event: ... You Need for a Successful Business Event (Paperback)

by Joe LoCicero (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Event Planning Made Easy: 7 Simple Steps to Making Your Business or Private Event a Huge Success from the Industry's Top Event Planners by Paulette Wolf
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Meeting and Event Planning for Dummies by Susan Friedmann
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Product details

Paperback: 384 pages
Publisher: Adams Media Corporation; illustrated edition edition (1 Nov 2007)
Language English
ISBN-10: 1598692712
ISBN-13: 978-1598692716
Product Dimensions: 22.9 x 20.1 x 2.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 519,857 in Books (See Bestsellers in Books)

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Product Description

With guerrilla marketing tactics bombarding potential clients and customers, business owners are turning to events as a creative, effective means to advertise, sell, and fundraise.Marketing specialist Joe LoCicero offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage.Whether it's a grand opening, non-profit church fundraiser, meeting, black-tie gala, or casual cocktail party, "Streetwise[registered] Meeting and Event Planning" provides readers with the tools they need to organise an event that makes an impact.

About the Author

Joe LoCicero has worked as a marketing consultant for the past 15 years, developing communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, and Hallmark, as well as launching his own company, Practical Whimsy. He is the author of Streetwise[registered] Business Communication. He lives in Los Angeles.

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	44% buy the item featured on this page: Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event: ... You Need for a Successful Business Event 5.0 out of 5 stars (1) �13.59
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	15% buy The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event �9.72

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5.0 out of 5 stars The complete event-planning handbook, 28 Mar 2008

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Think how indispensable assembly instructions are for, let's say, putting together a gas grill. You'd never even attempt it without step-by-step directions. This book is just as essential for assembling a business event that runs smoothly, stays within budget and meets your marketing goals. Luckily, Joe LoCicero's writing is more colorful and engaging than your typical direction pamphlet. This chunky book includes tips, insights and stories from his experiences. Whether you are planning luncheon for eight or a conference for thousands, he guides you through the process, from conception to catering to closing ceremonies. Although all this information is a bit mind-numbing when read cover to cover (and it's not necessary to tackle it that way), getAbstract thinks every planner should keep this comprehensive resource within arm's reach.

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