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Product Description
Product Description
With guerrilla marketing tactics bombarding potential clients and customers, business owners are turning to events as a creative, effective means to advertise, sell, and fundraise.Marketing specialist Joe LoCicero offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage.Whether it's a grand opening, non-profit church fundraiser, meeting, black-tie gala, or casual cocktail party, "Streetwise[registered] Meeting and Event Planning" provides readers with the tools they need to organise an event that makes an impact.
About the Author
Joe LoCicero has worked as a marketing consultant for the past 15 years, developing communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, and Hallmark, as well as launching his own company, Practical Whimsy. He is the author of Streetwise[registered] Business Communication. He lives in Los Angeles.
With guerrilla marketing tactics bombarding potential clients and customers, business owners are turning to events as a creative, effective means to advertise, sell, and fundraise.Marketing specialist Joe LoCicero offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage.Whether it's a grand opening, non-profit church fundraiser, meeting, black-tie gala, or casual cocktail party, "Streetwise[registered] Meeting and Event Planning" provides readers with the tools they need to organise an event that makes an impact.
About the Author
Joe LoCicero has worked as a marketing consultant for the past 15 years, developing communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, and Hallmark, as well as launching his own company, Practical Whimsy. He is the author of Streetwise[registered] Business Communication. He lives in Los Angeles.
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58% buy the item featured on this page: Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event: ... You Need for a Successful Business Event £12.74 |
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22% buy Event Planning Made Easy: 7 Simple Steps to Making Your Business or Private Event a Huge Success from the Industry's Top Event Planners £9.79 |
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20% buy Meeting and Event Planning for Dummies£7.49 |
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