Search engine placement has become a key role and responsibility for those engaged in Web site marketing. Streetwise Maximize Web Site Traffic
offers the lessons learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximise the visibility--and ultimately the traffic--of their Web sites.
Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between key words, titles, and description tags are spelled out quickly, revealing the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarises all of the key facts about the various search engines, such as their size and crawling frequency. There are also summaries for quicker reference and a lengthy Helpful Links section.
One of the book's most important features is the part called "Meet the Search Engine": 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.
If you want a successful online business and need to increase traffic to your site, this book hits the mark. It is a great resource for entrepreneurs, consultants, and owners of small to medium-size businesses. --Stephen W. Plain