A strong internet presence is an increasingly vital part of business success. "Streetwise[registered] eCommerce" walks small business owners through the ins and outs of building a profitable, effective cyber strategy.Readers will learn how to: create and manage an e-mail list; design a website; build an online community; and market and sell online.From the big picture to the nitty-gritty details, internet novices and seasoned web-users alike will reap the rewards of this accessible yet insightful guide to online business.
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About the Author
Aliza Risdahl was voted one of Newsweek's "Top 50 People Who Matter Most on the Internet" and is a leader in Internet marketing and entrepreneurship. Aliza founded the first woman-owned, full-service Internet company, Cybergrrl, Inc., and is the author of four previous books. She lives in Alaska.
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4.7 out of 5 stars
3 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars
Excellent Guide to eCommerce
29 April 2008
By Stuart Bowles
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Ms. Risdahl's work is a superb guide for anyone new to eCommerce; in particular her experience and helpful examples shows with this treatment of a complex subject.
If you're like me, i.e. a newbie to this subject, please take the time to read this book before embarking on your eCommerce project. The only change I would make is to add a CD or accompanying website to include the sample correspondence & URLs.
If you're like me, i.e. a newbie to this subject, please take the time to read this book before embarking on your eCommerce project. The only change I would make is to add a CD or accompanying website to include the sample correspondence & URLs.
1 of 2 people found the following review helpful
5.0 out of 5 stars
excellent
25 Sep 2008
By Manfred Perez
- Published on Amazon.com
Format:Paperback
I decided to buy it just because it is the perfect gift for one of my best clients, it is actually an excellent guide for those who need to get a pretty good picture about how things work on the web...
0 of 14 people found the following review helpful
4.0 out of 5 stars
comprehensive information
15 Feb 2009
By Ake V. Hedman
- Published on Amazon.com
Format:Paperback
Streetwise eCommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar! (Adams Streetwise Series)
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4.7 out of 5 stars
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