Having been trawling for material that challenges our dominant discourse on management and leadership, particularly around strategy making and delivery, I found this book stimulating. With examples and reasoning, it pulls apart our assumption that our present day strategising moves us any closer to our intended goals. It argues instead that such deliberate strategies can undo our strategic intentions and that we may find more successful paths by relying on no intended strategy. There are examples of deliberate strategy having gone wrong in various realms and in contrast, amongst others, an account of Google's 'wayfinding' approach; the latter being the authors' preferred outlook. This oversimplifies their argument but this is the crux I think.
For me it could go further in two areas.
Firstly, in challenging the dominant management paradigm, any efficacy in our conscious intentional activity is ditched. The authors seem so set on decimating the western, empirical, positivist outlook (don't get me wrong, i too struggle with it), that they dismiss the value of tacit knowledge and our human abilities to envision futures. Don't these and other capacities suggest that good strategising could be a hybrid of conscious intentional activity, combined with and contained by a more humble, organic mindset that embraces the motto of 'know as we go' more than 'know before we go'? Instead this book swings to another extreme.
Secondly, I had been hoping for more of a practical insight into how I might begin to act differently in response to their challenge. Their critique resonates with my professional frustrations of the abstract irrelevances of strategy, but knowing how to respond in a skillful way is the hard part and the authors give little on this, suggesting that strategy without design, by its very nature, can only be sought through mysterious means. They introduce teasingly subtle and clever interpretations on practices such as metis, but don't quite ground this in action. Perhaps this is just my lack of imagination!
Overall this book has moved my thinking on, even if not quite into my action.