Strategy in a Week [Paperback]

Bob Norton (Author), Ray Irving (Author)

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Product details

Paperback: 96 pages
Publisher: Hodder Arnold; 2nd Revised edition edition (29 Nov 2002)
Language English
ISBN-10: 0340849533
ISBN-13: 978-0340849538
Product Dimensions: 19.4 x 12.8 x 1.2 cm
Amazon Bestsellers Rank: 338,331 in Books (See Top 100 in Books)

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Product Description

Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering: how strategy has changed, what it is and what it isn't; what leading management thinkers say about strategy; case studies of strategies great and small; how to develop a strategy in tune with today's markets; and, the key elements in turning strategy into action. This book has been fully revised and updated for the 2002 series relaunch.

About the Author

Bob Norton is Member Services Manager at the Chartered Management Institute and Ray Irving is a partner in Third Learning, an e-learning consultancy. Both have written widely on information management with other titles in the In A Week series.

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