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Strategy: How to Shape the Future of the Business (Decision Makers)
 
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Strategy: How to Shape the Future of the Business (Decision Makers) [Paperback]

Nigel Nicholson , Dominic Houlder

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Synopsis

This publication, part of the Decision makers series, looks at strategic policy aspects of business management, focusing on the three strategic 'horizons' of the changing business environment; business resources and networks; and the people side of business. Topics considered include: past and present approaches to business strategy; key concepts, tools and techniques; value creation and capture; suppliers, competitors and markets; innovation and co-creation; and identifying possible business futures. Featuring a number of real-world examples, the information is given in a modular structure, with suggestions for further reading.

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