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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
David H. Maister
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Synopsis
We often (or even usually) know what we should be doing in both our personal and professional life. We also know why we should be doing it and (often) how to do it. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of... Read More

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