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Product Description
The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.
From the Back Cover
The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses. Key Features: - New short cases, all crafted specifically for the text, introduced throughout and including a rich range of strategy settings such as: Google, Sanoma, Zeiss, Ducati, KPMG and many more. - Entirely new long case section, supplied from premium providers, and including such organizations as Heathrow Terminal 5, Ferrari, Apple, China Ocean Shipping, Wal Mart and many more. - New readings introduced alongside the existing classic pieces to keep the theory cutting-edge. - Boosted supplements with Instructor's Manual, PowerPoint Slides, Extra Case Studies, Test Bank and much more - all available in VLE cartridges including Blackboard/WebCT and Moodle. - New CengageNOW(tm) course management system accompanies the text, providing students and lecturers with a powerful online learning program.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
After having done two previous years without this book, everything became much clearer for me when I had this book in my posession. Everything is discribed very clearly and in a simple to read language. Not like Mintzberg's: The strategy Process.
A very good buy
A very good buy
2 of 2 people found the following review helpful
Format:Paperback
The best strategists in history, from Alexander the Great to Richard Branson, have been free thinkers - and the best strategies are always unconventional. This book encourages the reader to step away from the usual academic dogma and adopt a style of independent, tactical thinking that fosters good, classical strategy in a modern context.
1 of 1 people found the following review helpful
Format:Paperback
The context of the book is very good, however the binding or the book is poor. I have read three case studies and pages are beginning to come loose
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Most Recent Customer Reviews
great for students
This is by far the best textbook I have found on Corporate Strategy. I liked the way De Wit and Meyer gave an overview of each topic and then used leading journal articles or... Read more
Published 8 days ago by Joe Public
the best communication i have ever had on amazon
Recommended seller, although i returned the after finding that my parents had mailed the same copy to me earlier the seller was responsive in terms of communications which enabled... Read more
Published on 2 Mar 2010 by Mr. Emmanuel G. Simon
another strategy book
this is a really boring book - not the most thought out and structured, but it gets the point across and if you can get through it then it does itself some justice.
Published on 30 May 2009 by R. Raja
Thoroughly Engrossing and Stimulating
This book not only offers a comprehensive introduction to the vast area of strategic decision making, but leaves one gasping for more. Read more
Published on 21 Feb 2000
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