• RRP: £58.00
  • You Save: £4.63 (8%)
FREE Delivery in the UK.
Only 1 left in stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Strategy has been added to your Basket
+ £2.80 UK delivery
Used: Good | Details
Sold by Fifth_Avenue
Condition: Used: Good
Comment: Unread copy in good condition. There is a crease to the cover and some shelf wear. Fast, daily dispatch 2-4 days for delivery within UK. International orders may take up to 3-4 weeks. Feb15.
Trade in your item
Get a £2.06
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Strategy Paperback – 9 Apr 2010

10 customer reviews

See all 5 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
£53.37
£46.76 £8.49
£53.37 FREE Delivery in the UK. Only 1 left in stock. Dispatched from and sold by Amazon. Gift-wrap available.

Special Offers and Product Promotions

  • Win a £5,000 Amazon.co.uk Gift Card for your child's school by voting for their favourite book. Learn more.
  • Prepare for the summer with our pick of the best selection for children (ages 0 - 12) across Amazon.co.uk.

Frequently Bought Together

Strategy + Managing and Organizations: An Introduction to Theory and Practice
Price For Both: £89.45

Buy the selected items together


Win a £5,000 Amazon.co.uk Gift Card and 30 Kindle E-readers for your child or pupil's school.
Vote for your child or pupil(s) favourite book(s) here to be in with a chance to win.

Product details

  • Paperback: 900 pages
  • Publisher: CENGAGE Lrng Business Press; 4th Revised edition edition (9 April 2010)
  • Language: English
  • ISBN-10: 1408019027
  • ISBN-13: 978-1408019023
  • Product Dimensions: 26.1 x 19.6 x 4 cm
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 128,534 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Discover books, learn about writers, and more.

Product Description

From the Back Cover

The highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses. Key Features: - New short cases, all crafted specifically for the text, introduced throughout and including a rich range of strategy settings such as: Google, Sanoma, Zeiss, Ducati, KPMG and many more. - Entirely new long case section, supplied from premium providers, and including such organizations as Heathrow Terminal 5, Ferrari, Apple, China Ocean Shipping, Wal Mart and many more. - New readings introduced alongside the existing classic pieces to keep the theory cutting-edge. - Boosted supplements with Instructor's Manual, PowerPoint Slides, Extra Case Studies, Test Bank and much more - all available in VLE cartridges including Blackboard/WebCT and Moodle. - New CengageNOW(tm) course management system accompanies the text, providing students and lecturers with a powerful online learning program.

About the Author

Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group `The Practice of Strategy¿, as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.

Ron Meyer
Prof. Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University. Ron studied Political Science at the University of Alberta in his native Canada. After receiving his bachelor's degree he moved to the Netherlands and got his MBA and PhD at the Erasmus University in Rotterdam. From 1987 to 1998 he was a professor of strategic management at the Rotterdam School of Management / Erasmus Graduate School of Management. During this period he taught strategy in 15 countries, at universities and in companies, and acted as consultant to a wide variety of firms. For two years he was also Associate Director of RSM, in charge of managing the MBA Program. Since 1998, at the Center for Strategy & Leadership and its predecessors, Ron has combined boardroom consultancy work with in-company trainings and applied management research. As consultant he works with many top international companies on such topics as corporate strategy, business innovation, strategic alliances and strategies for growth. As trainer he has given seminars and training courses to hundreds of companies around the world and lectured at more than 30 universities. He has (co-)authored numerous articles and books, among which the internationally leading textbook on strategic management, Strategy - Process, Content, Context: An International Perspective. Over 250.000 copies have been sold so far and the book is used at more than 200 business schools around the world. In 2005 the 2nd edition was published of Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage, while his latest book, Mapping the Mind of the Strategist, was published in 2007.


What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

3.6 out of 5 stars

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By J. Schuringa on 6 Mar. 2005
Format: Paperback
After having done two previous years without this book, everything became much clearer for me when I had this book in my posession. Everything is discribed very clearly and in a simple to read language. Not like Mintzberg's: The strategy Process.
A very good buy
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Ben Acheson on 31 Oct. 2008
Format: Paperback
The best strategists in history, from Alexander the Great to Richard Branson, have been free thinkers - and the best strategies are always unconventional. This book encourages the reader to step away from the usual academic dogma and adopt a style of independent, tactical thinking that fosters good, classical strategy in a modern context.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By sweet cheeks on 31 Jan. 2013
Format: Paperback Verified Purchase
I purchased this book whilst at university and it was the best book that I had purchased for a long time. Move on a couple of years and I am still using this book in my job.

It highlights everything you need to know about strategic thinking, and moving forward. It also has some very useful case studies in, which I found invaluable.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Joe Public on 24 May 2012
Format: Paperback
This is by far the best textbook I have found on Corporate Strategy. I liked the way De Wit and Meyer gave an overview of each topic and then used leading journal articles or excerpts from other books to explain the rest. A brilliant tool for students writing Strategy essays.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By MrCdiR on 15 Mar. 2015
Format: Paperback
These authors copied a Journal from Barney word for word and not even acknowledge it. It embarrassing that they are benefiting from plagiarism
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback