Prof. Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University. Ron studied Political Science at the University of Alberta in his native Canada. After receiving his bachelor's degree he moved to the Netherlands and got his MBA and PhD at the Erasmus University in Rotterdam. From 1987 to 1998 he was a professor of strategic management at the Rotterdam School of Management / Erasmus Graduate School of Management. During this period he taught strategy in 15 countries, at universities and in companies, and acted as consultant to a wide variety of firms. For two years he was also Associate Director of RSM, in charge of managing the MBA Program. Since 1998, at the Center for Strategy & Leadership and its predecessors, Ron has combined boardroom consultancy work with in-company trainings and applied management research. As consultant he works with many top international companies on such topics as corporate strategy, business innovation, strategic alliances and strategies for growth. As trainer he has given seminars and training courses to hundreds of companies around the world and lectured at more than 30 universities. He has (co-)authored numerous articles and books, among which the internationally leading textbook on strategic management, Strategy - Process, Content, Context: An International Perspective. Over 250.000 copies have been sold so far and the book is used at more than 200 business schools around the world. In 2005 the 2nd edition was published of Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage, while his latest book, Mapping the Mind of the Strategist, was published in 2007.
Outdated now (Get a new version, this was 2004) but a basic manual to the basics of corporate Strategy.Published 10 months ago by Ed Meister
The context of the book is very good, however the binding or the book is poor. I have read three case studies and pages are beginning to come loosePublished on 7 Nov. 2011 by Abraham Glover
Recommended seller, although i returned the after finding that my parents had mailed the same copy to me earlier the seller was responsive in terms of communications which enabled... Read morePublished on 2 Mar. 2010 by Mr. Emmanuel G. Simon
this is a really boring book - not the most thought out and structured, but it gets the point across and if you can get through it then it does itself some justice.Published on 30 May 2009 by R. Raja