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Product Description
Product Description
SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.
Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.
Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.
- Strategy as a Little Black Dress
- Forecasting: Whoops!
- Management and Magic
- Strategy and the Art of Seduction
- The Soft Underbelly of Hard Data
- Strategy as destiny
- Jack Welch on Planning
- The Seven Deadly Sins of Planning
- Strategy One Step at a Time
and many, many more.
Why not have a good time reading a strategy book for a change?
From the Back Cover
“Henry Mintzberg's views are a breath of fresh air” The Observer
“a mine full of nuggets” Guardian
“A tasty smorgasbord of writings on strategy” Director
“This true gem of a book should sit proudly on any strategist’s bookshelf.” The Edge
SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.
Strategy is really all about being different. Thinking about it shouldn’t make you reach for the snooze button. Strategy really can be fun!
To show you how, Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives from a diverse choir of voices with something different to say about strategy. With a medley of writings from Michael Porter, Gary Hamel and Jack Welch, to Lucy Kellaway, John Kay and – yes – even Hans Christian Andersen, there’s something in here for everyone.
SO DIVE IN, ENJOY – AND SOON YOU’LL BE BITTEN BY THE STRATEGY BUG!
For more on strategy and on some of the authors’ other books, see www.pearson-books.com/mintzberg
What's in the word "strategy"? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
If you're looking for a collection of slightly zappy conversation starters for strategy seminars, this might be the book you're looking for. If you're looking for the real follow-up to Strategy Safari, then you should be looking at Mintzberg's Tracking Strategies: Toward a General Theory, which is the academic culmination of his life's work.
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