- Paperback: 304 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (21 Dec 2004)
- Language English
- ISBN-10: 0273693468
- ISBN-13: 978-0273693468
- Product Dimensions: 23.4 x 15.2 x 2.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 460,291 in Books (See Top 100 in Books)
- See Complete Table of Contents
Strategy Bites Back
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Product Description
Product Description
SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.
Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious.
If that gets us better strategies, fine. But it doesn’t; we get worse ones—predictable, generic, uninspiring, dull. Strategy doesn’t only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all.
The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results—and have some fun in the bargain.
Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy --- from Michael Porter and Peter Drucker to Coco Channel’s "little black dress". Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy.
· Strategy as the Little Black Dress
· Forecasting Whoops
· Management and Magic
· The Soft Underbelly of Hard Data
· Jack Welch on Planning
· The Seven Deadly Sins of Strategic Planning
· Strategy from the Grassroots
· Strategy One Step at a Time
· Strategy and the Art of Seduction
· and many more antidotes to dull strategy making and blunt business strategies.
This book is for everyone involved with strategy – manager, CEO, consultant, professor, student – who wants to see strategy more broadly, more deeply and more playfully.
Strategy with a difference starts here, and why not have a good time reading a strategy book for a change?
From the Back Cover
SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.
Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.
Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.
- Strategy as a Little Black Dress
- Forecasting: Whoops!
- Management and Magic
- Strategy and the Art of Seduction
- The Soft Underbelly of Hard Data
- Strategy as destiny
- Jack Welch on Planning
- The Seven Deadly Sins of Planning
- Strategy One Step at a Time
and many, many more.
Why not have a good time reading a strategy book for a change?
Inside This Book
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Most Helpful Customer Reviews
18 of 18 people found the following review helpful:
5.0 out of 5 stars
at last, a strategy book to make strategy sessions lively,
By A Customer
This review is from: Strategy Bites Back (Paperback)
I bought a copy of this book in January, planning to read it before a 2005 strategy session with some colleagues. You know the sort of thing; seven people in a room with a flip-chart trying to be creative and strategic without much inspirartion.This book made me think, it made me smile and it made me think again. About what we were trying to do and how we were hoping to achieve it. Above all, it inspired me to go into our session prepared to try new things and prepared to challenge the seductively easy answers that always present themselves when you've all dutifully done SWOT plans. Mintzberg, Ahlstrand and Lampel (the guys behind the excellent Strategy Safari) have pulled together some choice pieces of wit and wisdom on strategy and strategy making, and the parts come together to make an enjoyable whole. I loved Strategy as Little Black Dress (does your strategy work well in all situations an feel good when you're wearing it?) and The Tortoise and the Hare: a fable for senior executives. A great read and a great little companion for creative strategists everywhere. I'd recommend it to anyone who wants to give their business strategy some real bite
5.0 out of 5 stars
A light-hearted serious masterpiece,
This review is from: Strategy Bites Back (Paperback)
I first found Henry Mintzberg's wisdom around 1990 with his book "Structures in fives" and have been a fan ever since. Even in his "serious" books he has a habit of telling things like they are without unneeded political correctness. And that is what everyone who tries to understand strategy, deserves. Now, strategy is a big monster and there are many viewpoints to it, as every reader of "Strategy Safari" know. But the viewpoints are not complete without stepping a bit outside of the theories and putting in a larger dose of humour. That is always a sign of best understanding in a field and a sign of mature culture. This book is the icing of the cake - for now.
What is particularly refreshing is that the writers are not too fond of their own voice and give room to other thinkers and writers - but not without critiques if needed. A fine book and a refreshing read.
5.0 out of 5 stars
Doesn't it give more pages of this ?,
By
This review is from: Strategy Bites Back (Paperback)
Extremely funny and light-harted way to understand the pros and cons of variety of strategic approaches.
I admit that it makes more to read fun if you have passed the hard-derscriptions cources for strategic methods that are "depicted" in this book. However, I still believe that this book is worth reading as an "early warning signal" for students of (strategic) management even during college or early phase of getting-to-know strategy.
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