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Product Description
Product Description
Strategy in Action is a thoroughly revised and updated edition of the best-selling title Strategic Thinking.
Strategy in Action emphasises the basic simplicity of much of strategic management theory, but acknowledges the complexity of using this theory to make decisions and implement successful change.
The author looks critically at various theoretical approaches to strategy and also highlights some of the practical issues that have arisen as a result of technological innovation and change. The text provides an explanation of the Hierarchy of Objectives and distinguishes between strategic and financial objectives and performance. It also provides a way of incorporating ethical considerations in the basic strategic model of business.
Strategy in Action emphasises the basic simplicity of much of strategic management theory, but acknowledges the complexity of using this theory to make decisions and implement successful change.
The author looks critically at various theoretical approaches to strategy and also highlights some of the practical issues that have arisen as a result of technological innovation and change. The text provides an explanation of the Hierarchy of Objectives and distinguishes between strategic and financial objectives and performance. It also provides a way of incorporating ethical considerations in the basic strategic model of business.
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Practical Magic
29 Nov 2000
Format:Textbook Binding
There are strategy and strategy books but Pearson's book makes strategy comes alive by exploring both theories, concepts and practical applications in real life situations. The case studies cover companies from different regions - for example, a fish and chips shop with its home base in UK but operating in Singapore and such analysis necessarily brings in other aspects of management which have tremendous implications on strategy - that of culture, customs and even religious implications. A great book for rookies and an equally great book for the experienced who want to look at strategy and strategic management from a fresh perspective and to make quick references to actual happenings around the world.
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