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Strategies for Asia Pacific: Building the Business in Asia
 
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Strategies for Asia Pacific: Building the Business in Asia (Paperback)

by Philippe Lasserre (Author), Hellmut Schutte (Author)
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Customers buy this book with The Asian Insider: Unconventional Wisdom for Asian Business by Michael Backman

Strategies for Asia Pacific: Building the Business in Asia + The Asian Insider: Unconventional Wisdom for Asian Business
Price For Both: £55.08

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Product Description

Review
Praise for the previous edition:
"[T]his is an excellent one-volume survey of the commerce and business practices in the Far East."--"The European"

Synopsis
First published in 1995, "Strategies for Asia Pacific" has established itself as the leading book on strategic analysis related to firms, markets, business cultures and logic in the Asia Pacific region. Recommended by, "The Economist" as one of the five books on Asia that need to be read, this revised and updated edition will be essential reading for managers in Asia and companies doing business in Asia as well as students studying Asian business strategies. This new edition includes extended coverage of China and India and highlights the central role that East Asia is now playing in the world economy.

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