- Paperback: 400 pages
- Publisher: Longman Higher Education; 2nd Revised edition edition (9 Jan 1987)
- Language English
- ISBN-10: 0138513120
- ISBN-13: 978-0138513122
- Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 1,843,427 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Review
"The earlier editions of this book have been a 'must read' and a standard reference book for anyone practicing marketing in the nonprofit sector. It is particularly helpful to people who lack formal training in marketing, but are seriously trying to integrate marketing principles into their business practices. The authors are very well respected in the nonprofit sector and have created a work that is both educational and very practical." - Cynthia Currence, National Vice President, Strategic Marketing and Branding "The bible for nonprofit marketing just got better. This book tells you how to do it ... and do it well. I used to take the book with me as a field guide. Now it is updated for the twenty-first century's challenges in fulfilling our organizational missions." - Bill Novelli, Executive Director, AARP
--This text refers to an out of print or unavailable edition of this title.
Product Description
For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations.
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
This book is great, especially if you are studying marketing and like me come from a not for profit sector background - it really helps to provide a third sector approach to more standard marketing concepts and theories.
2 of 3 people found the following review helpful
Format:Hardcover
This is arguably the best book around if your specialisation is marketing in non-profit organisations- It is concise, clear and to the point with lots of examples. A definate recommendation.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
7 of 9 people found the following review helpful
Great Nonprofit Marketing Text!
12 May 2007
Format:Perfect Paperback|Amazon Verified Purchase
This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.
0 of 1 people found the following review helpful
Very good service
22 April 2010
Format:Hardcover|Amazon Verified Purchase
The book is used but in a very good condition, the delivery time was as I expected, everything on this order has good. Definitely I recommend this seller.
And If you're looking for this kind of Marketing book, for me it's one of the best for Non-profits organizations.
And If you're looking for this kind of Marketing book, for me it's one of the best for Non-profits organizations.
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