 |
Strategic Marketing: Creating Competitive Advantage
Douglas West (Author), John Ford (Author), Essam Ibrahim (Author) Average Customer Review:   (2)
Available from these sellers.
Product Description
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies create competitive advantage through the use of... Read More |
|
Show items from:
All Categories
(58)
Books Show items that:
Customers also bought
Customers also viewed
|
|
||||||||||||||||||||||||||||||||
