|
Frequently Bought Together
Customers Who Bought This Item Also Bought
by P. Mcgoldrick
|
Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall)) by Dave Chaffey |
by Warren J. Keegan
|
by Mark N.K. Saunders
|
by David Pickton
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Marketing
opens new browser window
www.MarketingEssentials.co.uk
-
Why does most Marketing not work? Essential info - Leading UK Expert
Product Description
Product Description
Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking. It demonstrates how companies create competitive advantage through the use of strategic marketing. The book combines theory and practice within a unique conceptual framework. The text poses and answers questions relating to: · Where Are We Now? · Where Do We Want To Be? · How Will We Get There? · Did We Get There? Using established frameworks and concepts, the book reviews recent thinking in marketing strategy and reviews a number of marketing tools and techniques. ONLINE RESOURCE CENTRE For Lecturers: additional case studies, guide to discussion questions, case analyses and teaching notes, PowerPoint slides, answers to case studies, guide to additional case studies and group assignments and tasks. tasks, and extra case studies. For Students: Internet exercises and annotated web links.
About the Author
Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary.
Inside This Book
(Learn More)
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
94% buy the item featured on this page: Strategic Marketing: Creating Competitive Advantage£31.21 |
 |
2% buy Marketing Strategy and Competitive Positioning£43.74 |
 |
2% buy Integrated Marketing Communications £37.67 |
 |
1% buy Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall)) £37.98 |
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
