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Strategic Marketing Communications: New Ways to Build and Integrate Communications Paperback – 25 Aug 1997


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Product details

  • Paperback: 290 pages
  • Publisher: Kogan Page Ltd (25 Aug. 1997)
  • Language: English
  • ISBN-10: 0749420138
  • ISBN-13: 978-0749420130
  • Product Dimensions: 23 x 15.2 x 2.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 2,192,407 in Books (See Top 100 in Books)

More About the Author

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign.

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Most Helpful Customer Reviews

Format: Paperback
The book contains some useful examples of the SOSTAC planning system, including some you may not have heard of before. It also goes into the system in some detail, explaining the advantages of 'integration'. At the time of writing (Dec 98) it was quite up to date, with examples including Daewoo and the National Lottery (UK).
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