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Strategic Market Management: Global Perspectives
Strategic Market Management: Global Perspectives
David A. Aaker , Damien McLoughlin
Average Customer Review: 4.3 out of 5 stars  See all reviews (3)
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.  Strategic Market Management: Global Perspectives... Read More

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