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Product Description
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
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A key purpose of this book is to help the general manager-someone responsible for the overall strategic management of an organization or autonomous business unit-deal with issues of technology and innovation. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
A key purpose of this book is to help the general manager-someone responsible for the overall strategic management of an organization or autonomous business unit-deal with issues of technology and innovation. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
4 of 5 people found the following review helpful
Format:Hardcover
During my study Applied Physics in Delft, we used the second edition of this book for a course "Business aspects of Technology and Innovation". To be honest, it was the only book I read completely. After I figured out that there was a newer version available with more recent cases, I ordered it without even thinking.
It is very interesting to read how certain companies were at the right place, at the right time. What they did or didn't do to gain competative advantage etc etc etc.
The book tells about theories and uses the cases to back the theory. The book is even interesting to read before you go to sleep.
It is very interesting to read how certain companies were at the right place, at the right time. What they did or didn't do to gain competative advantage etc etc etc.
The book tells about theories and uses the cases to back the theory. The book is even interesting to read before you go to sleep.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
11 reviews
11 of 12 people found the following review helpful
Strategic Management of Technology and Innovation
24 Oct 2005
Format:Hardcover
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
6 of 6 people found the following review helpful
Good
1 Aug 2007
Format:Hardcover
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
15 of 20 people found the following review helpful
a useful collection of case studies and key papers
16 Mar 2000
Format:Textbook Binding
This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".
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