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Product Description
Product Description
From the Inside Flap
of strategy at undergraduate, diploma and MBA level. Structured around a
traditional analysis, formulation and implementation framework, based on a
mini-case approach, and supported by unrivalled supplementary resources,
John Thompson's accessible text encourages students to think about strategy
through the successes and failures of real companies. In addition, the
unrivalled subject coverage introduces readers to topics of contemporary
interest including emergent strategy, entrepreneurship, and leadership.
Key Features:
- Follows the traditional sequence from strategic analysis to choice to
implementation and includes key chapters on strategic evaluation and
planning.
- Includes greater coverage of important, interrelated topics such as
leadership, change, entrapreneurship and intrapreneurship than is found in
other strategy textbooks.
- Includes an enormous amount of mini-cases of real-world businesses,
providing effective illustrations of how the theory is interpreted and
implemented in practice.
- Excellent pedagogical devices include learning objectives, bulleted
chapter summaries that link closely to the learning objectives, glossary
definitions, discussion questions, Internet and library projects, annotated
further reading - to help students retain the basic principles and
encourage them to really think about the subject.
--This text refers to an out of print or unavailable edition of this title.
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