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Product Description
Product Description
Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
Book Description
Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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First Sentence
One of the things that makes the study of strategic management so interesting is that struggling firms can become stars and high flyers can become earthbound very rapidly. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
One of the things that makes the study of strategic management so interesting is that struggling firms can become stars and high flyers can become earthbound very rapidly. Read the first page
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Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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7 reviews
1 of 1 people found the following review helpful
AWESOME TEXT
6 Jun 2009
Format:Hardcover
As a management major, this will be a textbook that I will keep forever. The cases are all current, and the textbook as a whole is an easy read. Unlike most texts that are filled with business jargon, this one is well put together, and organized. Highly recommended!!
Thank you!!
6 Jan 2012
Format:Hardcover|Amazon Verified Purchase
My book arrived in the mail today! Thank you for shipping so quickly. The book has some highlighting in it, but other than that the book is in great condition! Thank you so much! :)
Strategic Management
5 Mar 2010
Format:Hardcover|Amazon Verified Purchase
The item was in good condition and was received in time for the upcoming class. I am very satisfied with this product.
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