Strategic Management of e-Business [Paperback]

"valuable resource" (Supply Management, 18 October 2001) --This text refers to an out of print or unavailable edition of this title.

"Steve Chen's book is the first I've seen that succeeds in providing a comprehensive coverage of the whole field whilst introducing enough of the technologies and challenges so that readers who get involved in e-business initiatives appreciate what is really involved...a unique asset in understanding this fast changing and critically important field of contemporary business" --This text refers to an out of print or unavailable edition of this title.

"A timely textbook clearly setting out which management and business theories are fundamentally changed by developments in e-commerce. A clear and highly relevant textbook for all academics in business schools today." --This text refers to an out of print or unavailable edition of this title.

"Stephen Chen′s book provides great in depth and up–to–date analysis of the strategic management issues that face business organisations as they embrace the Internet revolution. Succinctly describing the main shifts in business economics and the opportunities and threats the digital world presents, ′Strategic Management of e–Business′ is the most comprehensive strategic guide to success in the online world this side of the Millennium. Business Leaders, Economists, MBA students and E–Commerce Consultants alike should all read this book." —Peter Spark, CEO, Ecsponent

"As an e–business strategist in an interactive consultancy I am very aware that most books on the subject of e–business either make the error of being too simplistic or get buried in a narrow topic or specific technology. Steve Chen′s book is the first I′ve seen that succeeds in providing a comprehensive coverage of the whole field whilst introducing enough of the technologies and challenges so that readers who get involved in e–business initiatives appreciate what is really involved. Additionally, Dr Chen has selected for us the most insightful pieces of current research and theory to achieve a balance of the pragmatic and the intellectually rigorous, making this a unique asset in understanding this fast changing and critically important field of contemporary business" —Alan Warr, e–Business Strategy Consultant, Rubus

"A timely textbook clearly setting out which management and business theories are fundamentally changed by developments in e–commerce. A clear and highly relevant textbook for all academics in business schools today." —Chong Ju Choi, Cambridge University --This text refers to an out of print or unavailable edition of this title.

E–business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e–business course and how. This revised and updated edition of a successful MBA–level text takes a strategic management perspective of e–business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e–business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

This significantly revised second edition of Strategic Management of e–Business focuses on the strategic implications of e–Business and examines the e–business strategies being employed by firms in a range of different industry sectors.

Since the publication of the first edition, significant developments have taken place in both the technology and the markets for e–business, such as the dot.com crash and more widespread use of the mobile Internet. This new edition contains updated and new case studies, as well as recognizing the developments in the field.

Written for students under–taking a MBA, final year undergraduate students and executive education courses, this book will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e–Business.

Supplementary materials for lecturers can be found at www.wileyeurope.com/go/chen2ed

Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management – Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.