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Strategic Management 2e: Issues and Cases Paperback – 28 Apr 2004


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Review

"Dobson and Starkey have successfully updated their earlier work to provide a well written, comprehensive and authoritative book. The book contains a number of intersting case studies as well as chapter vignettes which provide a broad range of contexts within which the concepts and frameworks are discussed. The breadth of coverage is a distinct asset ensuring not only that all types of organisation are discussed, but also that the ideas presented can be viewed through a variety of lenses." David Ash, De Montfort University <!––end––>

From the Back Cover

The Strategic Management Blueprint presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples. The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features: Twelve new cases New chapters on issues relating to the resource–based view of the firm, innovation, learning, and the new economy A new concluding chapter looking at present and future issues in strategic management. The text continues to combine the latest management concepts with an emphasis on current business applications and implementation.

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The term 'strategy' proliferates in discussions of business. Read the first page
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