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Product Description
The text offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasises its distinction from small business management. The text integrates both conceptual and practical ideas from a broad grounding within wider economic, psychological and other social science disciplines.
The book is written in a clear style, with coherent and logical organisation of themes, and effective visualisation of key ideas to facilitate students’ learning and lecturers’ course planning & delivery. It provides comprehensive coverage of the fast-growing field of entrepreneurship teaching and research.
From the Back Cover
Strategic Entreprenuership
Fourth Edition
Philip A Wickham
'Wickham’s real strength is in offering balanced and clear introductions to a wide range of topics – the text covers more areas than I think any other entrepreneurship text at this level.’
Laura Wilson, Southampton University
‘Strategic Entrepreneurship is so clearly written, covers all the important ground, and suggests excellent supporting material in the further reading bibliographies.’
Pegram Harrison, Regents College, London
‘This is a great book. It really is one of the best entrepreneurship books I have seen. A great deal of useful information is covered and the cases and the discussion points are particularly valuable.’
Roberto Flören, Nyenrode University
How do you define entrepreneurship? When and where can you identify and benefit from entrepreneurial behaviour and management style? What contribution does entrepreneurship make to economic development and social responsibility?
The fourth edition of Strategic Entrepreneurship addresses these issues with an up-to-date, accessible and rigorous examination of the theory, research and practice of entrepreneurship in all types and sizes of organisations. It includes coverage on contemporary topics such as:
- Intrapreneurship and corporate entrepreneurship;
- Social, not-for-profit and public enterprise;
- Entrepreneurship and its role in economic development;
- Research Themes & Key Readings to encourage further study;
- Recent articles from the Financial Times.
Strategic Entrepreneurship has been written for those studying entrepreneurship as part of any degree or management course. The book presents a clear style, logical organisation of themes, and a critical discussion of key ideas.
Philip A Wickham is Research Fellow at Leeds University Business School. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (2004) and the Financial Times Corporate Strategy Casebook (2000).
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Customer Reviews
I though this book was very bad. It is packed with spelling mistakes; the writers do not know the existence of the subjunctive.
It is aimed at American teenagers of minorities and feminist activists.
This is NOT a book about business; it can just about teach you how to set up your own hot-dog stand.
Not recommended.
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