- Paperback: 457 pages
- Publisher: Prentice Hall; 1 edition (29 Mar 2002)
- Language English
- ISBN-10: 0130888524
- ISBN-13: 978-0130888525
- Product Dimensions: 25.1 x 20.3 x 2.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 494,935 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
From the Back Cover
BASIC APPROACH
- This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application.
- Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process.
Please see the Prentice Hall Custom Business Web site for the largest
educational database available for the Strategy course.
www.prenhall.com/custombusiness
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
For the MBA course I have been undertaking (and currently finishing off via dissertation) I have found this one book alone to be a perfect summary of all the models that were covered throughout the course. It was an excellent aid during my final exams. It has a good cross reference between models and is therefore particularly good when tackling questions involving an organisations strategy now and in the future. It also has an excellent bibliography.
I came across it towards the end of my course and I only wish I had it at the beginning! However whatever stage you're at I would thoroughly recommend it.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
16 reviews
24 of 24 people found the following review helpful
Effectively covers the key bases
22 Nov 2002
Format:Paperback
As a strategy consultant, I am often asked to provide my clients with well analyzed recommendations and findings. My biggest problem always has been to justify the methods I choose to reduce a wealth of data into something meaningful. For years now, I have relied upon Porter's classics and my strategy texts from my MBA program, but they usually aren't practically oriented. This book, better than any other I have seen, provides a straight forward set of instructions and directions, along with enough examples and charts, to keep me on the straight and narrow with my analyses. I do have a few beefs eith this book - as I do most of the others on my shelf. Unlike my strategy texts, the text isn't the most colourful, and it could have benefitted from even more samples although it is already quite large in size, and you cant read through the book from cover to cover, but I keep it handy anytime I'm applying a strategy method and it works great in that way. The other thing I would have liked is even more coverage of some of the newly evolving technology-focussed methods. These minor shortcomings aside, I'd recommend it to others who, like me, have to rely upon the application of proven methods to regularly produce findings for our business clients.
22 of 22 people found the following review helpful
Outstanding one stop source for techniques and "how to"
25 Mar 2003
Format:Paperback
It is rare to find a text that pulls together the many quite different techniques that can be used to analyze a business and the competitive environment in which it operates. This book does that, and more!
The authors have addressed their personal needs as much as the needs of those who will use the benefits of their labours. Now, when asked about a technique or asked for a recommendation as to how to attack an issue, one can turn to this one text and extract the most appropriate tool(s) and make sensible assessments of which of the various analytical tools is most appropriate.
The authors have gone one better - and I suspect that more than one MBA student will appreciate their efforts - they have included a very useful and quite comprehensive outline of financial analytical tools that add to the more "marketing" oriented techniques detailed in the core of the text. The various financial ratios are now at your fingertips. The financial analysis can be woven into the market and environmental competitive analysis.
Oh to have had access to this at an earlier stage of my career.
One of those indispensable tools. A "must have" in the office.
15 of 15 people found the following review helpful
A Great Handbook to Have on My OWN Shelf
3 Aug 2002
Format:Paperback
With this book, I finally have a cost-effective way to introduce a wide range of well-known competitive intelligence tools and techniques to our graduate students in the CI Certificate program. They represent a wide range of knowledge domains, so they need access to this basic information in a convenient format. I've adopted this as a text for the program. (To our former students--you know who you are--BUY THIS BOOK.)
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