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Strategic Brand Management: Global Edition
 
 

Strategic Brand Management: Global Edition [Print Replica] [Kindle Edition]

Kevin Keller
5.0 out of 5 stars  See all reviews (2 customer reviews)

Print List Price: £55.99
Kindle Price: £35.41 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £20.58 (37%)
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Product Description

Product Description

For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

 

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:


Product details

  • Format: Kindle Edition
  • File Size: 25289 KB
  • Print Length: 600 pages
  • Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
  • Publisher: Pearson; 4 edition (6 Nov 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00IZ0BEP2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #240,573 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Very helpful 6 Nov 2013
By Aura
Format:Paperback|Verified Purchase
The book is a very helpful tool for those who want to understand the theories and practices of strategic brand management. An academic book that is easy to read and understand!!!
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5.0 out of 5 stars Good book 12 Feb 2014
Format:Paperback|Verified Purchase
The book is so good, love it ! I would definitely recommend to those friends who need this book for the course :-)
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.6 out of 5 stars  10 reviews
7 of 7 people found the following review helpful
2.0 out of 5 stars The Branding Theories are for the 90s/early 2000s, Pretty Outdated Paradigm and Too Academic 19 April 2014
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition
Except with some newly inserted new examples, the structure and contents of this new edition are basically the same. The book is very academic, lacking of practitioners' and enough 'how to" perspectives. It talks more about the" why" than "how "of branding. I bought previous 2-3 editions of this book, and this 5th edition is actually old wine in a new bottle, and even the new bottle is not very new. In a world, both online and offline branding are important, and the users-led branding approach has become the new driver of branding, the content of the book basically shows how "old school" of branding that the author is actually coming from. He is more of an OLD SCHOOL BRAND GURU. But in the real world nowadays, many branding warfares are now changing the battlefields to mobile marketing, app marketing, Facebook, Twitter, and many new forms of social media, the author has paid lip service to most of them, and the coverage of branding strategies and approaches for these new battlegrounds is just minimal and insufficient by comparison. It is hard to see this book as groundbreaking, or even as a so called "Branding Bible" like in the past.

I eventually refunded it.

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) [Kindle Edition] by Jean-Noel Kapferer is certainly a more exciting, thought-provoking, and timely read. At least it shows the author's passion and efforts to improve and innovate from his previous editions, not just launching new editions for the sake of launching new editions to sell more books.
2 of 2 people found the following review helpful
4.0 out of 5 stars lots of info, good examples 14 Nov 2013
By Sandy Nicole - Published on Amazon.com
Format:Hardcover|Verified Purchase
it's a textbook for sure but it is actually interesting to read. Lots of information packed with some big name examples.
5.0 out of 5 stars Product was just as described! 9 Jun 2014
By Jonathan Highman - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book was just as described. There were a few dog-eared pages, but nothing too severe. Thanks for the great deal!
5.0 out of 5 stars Totally worth it!!!? 7 Mar 2014
By Desiree Coralyn - Published on Amazon.com
Format:Paperback|Verified Purchase
Love that this is the international! It is the same as the U.S. version, but way more reasonably priced!! It works out perfectly and dots the college students budget.
5.0 out of 5 stars Great condition! 11 Feb 2014
By Alyssa Kyle - Published on Amazon.com
Format:Hardcover|Verified Purchase
Clean pages, good quality and exactly what I needed for my Brand Management class at FIT with Professor Ronald Sok.
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