MAKE YOURSELF A “YES” MAGNET You’ve finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of ‘the ask’. Taking a direct, light–hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth providing a set of proven tools and techniques for getting to ‘yes,’ every time. He instils readers with the confidence to ask bigger, more often and even ask for the impossible – and to get it. Based on sound psychological principles, Straight To Yes! offers tonnes of winning ways to make requests that get you to ‘yes’ Wholly practical in style and content, the book features accessible, straightforward techniques readers can put into action immediately Designed for quick–reference while on the move, it affords instant access to specific, step–by–step, single–page techniques as needed
Haider (pronounced 'Hedda') Imam is the founder of Tao Leadership - a hive of of talented international consultants, coaches & facilitators who are deeply versed in business smarts & psychology.
He stumbled into the world of business just after finishing a pop music degree with a 2:1 degree and a baby, selling in sectors such as Technology, Holiday Ownership, Real Estate & Consulting over the past sixteen years. Appointments in training and coaching led to Haider being awarded British Sales Trainer of the Year in 2007 by the National Sales Awards. He then left to make a career of consulting & has been working internationally with blue-chip companies ever since, on leadership, negotiating, team building and sales.
You may like his work if you also like Seth Godin, Dan Pink, Adam Grant, Robert Cialdini, Tony Robbins, Stuart Diamond or Dale Carnegie. Haider lives in Newcastle-upon-Tyne, England, with his wife, two teenagers, a jazz guitar, a rescue dog and various cats and thanks you for reading this far.