Storytelling for User Experience
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Product Description
Product Description
We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Stories persuade, explain and engage and storytelling is one of the most important skills for a design researcher. In this book Whitney Quesenbery and Kevin Brooks explain their techniques and approach. The book is in part a collection of stories about using storytelling in design that illustrate how and where stories fit into design. For me, many of the most interesting and useful tips were in looking at the structure of stories (particularly comparing a simply told story with an equally compact but more dynamic, convincing and memorable form). As usual with a Rosenfeld Media book, it's all beautifully presented. Whitney Quesenbery has done a great deal to awaken designers to the power of storytelling. Whitney has changed the way I approach collecting and reporting user research. This book may do the same for you.
0 of 1 people found the following review helpful
Format:Paperback
Just quick one. Book arrived on time well packed and fairly new.
If we dive in to the book content its one of the best storytelling book I have ever read so far.
All the book from this publishing has certain tincture of quality.
5 from 5
Thanks
Jiri
If we dive in to the book content its one of the best storytelling book I have ever read so far.
All the book from this publishing has certain tincture of quality.
5 from 5
Thanks
Jiri
0 of 1 people found the following review helpful
Format:Paperback
I've been eagerly waiting for this book ever since Whitney Quesenbery asked me to comment on parts of the book as they wrote it, and I knew that they had chosen to use some of my stories. So as I quickly had my first glance through the book, I couldn't resist looking first at the places where I was mentioned, and came to this story from Whitney:
"The first time I talked about storytelling in public, I was pretty nervous. Debi Parush, Karen Bachmann, and Basil White sat up with me the night before while I ripped up and rewrote the whole presentation. The next morning, I arrived to find a room full of people and Caroline Jarrett sitting in front, notepad at the ready. Terrifying".
And I'd thought I was being friendly and attentive! What she doesn't say is that her presentation was brilliant. I started using stories myself, and I also invited her to teach a workshop at a training event I was organising a few months later. We've been working together on and off ever since.
That story sums up our whole working relationship, based on deep mututal respect, constantly challenging each other to do the best work we possibly can, and occasional dramatic differences in perspective.
Which brings me to my review of the book. I've given it five stars, as you might expect knowing that Whitney and I work together, but I hope my story helps to convice you that despite our association, I'd never do that unless I thought the book thoroughly deserved them.
Chapters 1 through 5 are the first section of the book. They explain how stories work, calling on our shared human experiences that go back to the time before writing when our culture, history, and craft were communicated through stories. Even if you only have time for one chapter, buy this book for chapter 3 "Stories start with listening", which explains the importance of listening and is full of practical tips about how to do it better: as a user experience practitioner, as an employee, as a consultant, as a boss.
Chapters 6 though 10 dive into the practicalities of using stories in user experience design: finding stories, brainstorming with stories, using stories to influence decision-makers, and much more.
And then chapters 11 through 16 are the bit that challenges you to do even better. This book isn't just about using any old story, it's about using the best story you can - and understanding the elements that make it so. To give just one example: if you've wondered why your reports haven't had the impact you wanted, then turn to Chapter 15 for ways that stories can help.
Summary: buy it, read it, use it. You'll improve your user experience designs if you do.
"The first time I talked about storytelling in public, I was pretty nervous. Debi Parush, Karen Bachmann, and Basil White sat up with me the night before while I ripped up and rewrote the whole presentation. The next morning, I arrived to find a room full of people and Caroline Jarrett sitting in front, notepad at the ready. Terrifying".
And I'd thought I was being friendly and attentive! What she doesn't say is that her presentation was brilliant. I started using stories myself, and I also invited her to teach a workshop at a training event I was organising a few months later. We've been working together on and off ever since.
That story sums up our whole working relationship, based on deep mututal respect, constantly challenging each other to do the best work we possibly can, and occasional dramatic differences in perspective.
Which brings me to my review of the book. I've given it five stars, as you might expect knowing that Whitney and I work together, but I hope my story helps to convice you that despite our association, I'd never do that unless I thought the book thoroughly deserved them.
Chapters 1 through 5 are the first section of the book. They explain how stories work, calling on our shared human experiences that go back to the time before writing when our culture, history, and craft were communicated through stories. Even if you only have time for one chapter, buy this book for chapter 3 "Stories start with listening", which explains the importance of listening and is full of practical tips about how to do it better: as a user experience practitioner, as an employee, as a consultant, as a boss.
Chapters 6 though 10 dive into the practicalities of using stories in user experience design: finding stories, brainstorming with stories, using stories to influence decision-makers, and much more.
And then chapters 11 through 16 are the bit that challenges you to do even better. This book isn't just about using any old story, it's about using the best story you can - and understanding the elements that make it so. To give just one example: if you've wondered why your reports haven't had the impact you wanted, then turn to Chapter 15 for ways that stories can help.
Summary: buy it, read it, use it. You'll improve your user experience designs if you do.
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