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Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations [Paperback]

Martin Sykes , Mark D. West , Nick Malik
4.3 out of 5 stars  See all reviews (10 customer reviews)
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Book Description

26 Oct 2012
Learn how to use stories and visuals to make top–notch presentations

It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization.

The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change.

• Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a story
• Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards
• Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods
• Includes sample Story Maps, templates, practical success stories, and more

Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.

Frequently Bought Together

Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations + Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire + The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand
Price For All Three: £46.89

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Product details

  • Paperback: 270 pages
  • Publisher: John Wiley & Sons; 1 edition (26 Oct 2012)
  • Language: English
  • ISBN-10: 1118423992
  • ISBN-13: 978-1118423998
  • Product Dimensions: 24.2 x 18.9 x 1.3 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 46,955 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

‘…if you want to influence others to make a decision, improve something or agree to change then this is the book for you.’  ( www.bcs.org , December 2012) ′Strong visual presentation which makes it easy to absorb the authors’ message…concepts are well explained with clear examples...very good guidance on visual design particularly useful for non–specialists.’ (HR Zone, February 2013)

From the Back Cover

Make your next presentation a Success Story The secret is out and it′s called CAST, an amazing new presentation system that combines sophisticated storytelling and visualization techniques. While it may not literally have the power to move mountains or part the Red Sea, wherever it′s been used to sell an idea or spark organizational change, the results have been nothing short of miraculous. If you′ve been tasked with selling a revolutionizing product, pitching a concept, or getting people on board with change, your life just got a lot easier. Written by the creators of CAST and the Visual Story Map model—a powerful process visualization tool— Stories That Move Mountains gives you everything you need to put this high–impact presentation process to work right away. The book includes: A practical introduction to CAST concepts, tools, and techniques Sample Visual Story Maps and templates Illustrated mini–guides showing how to use specific techniques most effectively Step–by–step guidance on how to create your own Visual Story Maps Expert advice on how to deliver high–impact presentations One–page handouts and other valuable presentation aids Tips on how to reengineer the same presentation for different audiences Detailed worked examples that run through the book with screenshots, handwritten notes, and images of whiteboards to illustrate how to apply the techniques in the real world Selling change is hard. Motivating people to enthusiastically embrace and act on it, nearly impossible. Learn how to harness the power of visual storytelling and make the hard simple and the nearly impossible easier than you ever imagined it could be. The companion website at www.storiesthatmovemountains.com features examples of CAST in action; links and blog postings to more examples; and downloadable Story Maps and other templates from the book.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent ! 11 Jan 2013
By A. J. Sudworth VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Its an excellent read - gives you a structure to stop your presentations being death by powerpoint. Why? because it shows you that you decide what story you want to tell before deciding how it might look - because no matter hw good the graphics a poor story is a poor story and the audience will be dozing before you hit slide 2 ..
The CAST framework is nice and simple (I won't elaborate that because its core to the book ) and I gather comes from a military background where clear simple briefings are an absolute must.

Finally someone has described why some presentations are deadly to sit through - and then shown you how to do it right - or at least tell a story people might just listen to - whch is kinda what presentations are all about

Well worth a look
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1 of 1 people found the following review helpful
4.0 out of 5 stars Moving images & convincing presentations 12 April 2013
By Sussman TOP 100 REVIEWER VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
First-rate combination of well know concepts and designs, that put into a practice, will enable you to essentially follow through and achieve pronounced results. This is not just an academic treatment but rather this book goes beyond the normal academic reflections. The many writers put forth as knowledge base from which to from. While some of the back bone theory and presumptions may be a bit questionable in places as outlined by a few reviewers, this should detract the reader/practitioner from this book - which does deliver the `goods'. As one review puts it succinctly, about the Authors and other contributors to (CAST) - they've gone through the crucible so you don't have to.
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6 of 8 people found the following review helpful
By Martin Turner HALL OF FAME TOP 100 REVIEWER VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Stories That Move Mountains is a guide to doing presentations the Microsoft way (among others). It's not a guide to their software, but rather an instruction manual on the CAST system for visual storytelling which Microsoft uses in-house to overcome 'death by PowerPoint'. It contains reams of good advice about focusing on your audience, telling stories rather than just presenting data, and how to make projects seem comprehensible and even interesting.

Very little of this material is new -- as the authors happily acknowledge. Parts of it go back as far as Aristotle. However, in assembling the best of everything, the authors have fairly uncritically mixed things which are of low importance with things which are very important with things which are not true at all*.

The central part of the book summarises The Seven Basic Plots: Why We Tell Stories, which was an attempt eight years ago by Christopher Booker to identify the fundamental plots which drive all successful stories. Unfortunately, none of the authors had read the book all the way through (as they acknowledge in the bibliography), and they also quite clearly didn't read the large number of articles by serious literary critics that pointed out that Booker's seven didn't really work. For those for whom seven isn't enough, the authors also refer the reader on to 20 Master Plots: And How to Build Them.

This is real painting by numbers stuff, and this is what this book is. It contains page after page of charts and templates for the reader to fill in as they construct their visual story, which must then be meticulously assembled into a presentation.
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5.0 out of 5 stars Everyone should read this 29 July 2013
Format:Paperback|Verified Purchase
I even had the opportunity to meet one of the authors and discuss an important presentation I was planning to use his methodology on and he was extremely knowledgeable. This is written by some serious people who really know how to make things happen. very credible and the methodology is the best I've ever seen.
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4.0 out of 5 stars Tell it like a Story 10 April 2013
By Mr. William Oxley VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
To get your message across to any audience you would best be served by using visual stories.

To get people to buy into our message we have to sell change such that they are drawn along with a meaningful and relevant narrative and arrive at your conclusion. This book shows you have to grip your audience and sell your message using techniques gleened from many different disciplines.

The book will become an essential part of your collection to get out when you need to create that change that will only come about if you manage to bring the vast majority of your audience along with you.

Visually a great book and the content is educational.
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