Product Description
Stories, Numbers & Conversations outlines Nokia's principles and approach for social media marketing globally.
It begins with Nokia's perspective on the social web and why there is an imperative for its approach to marketing - and business more broadly - to change. Nokia's six principles for social media marketing are outlined, along with examples of how the company puts them into practice.
Written by Brilliant Noise, the paper is a fascinating glimpse into how a global company is attempting to do social media at scale.
It begins with Nokia's perspective on the social web and why there is an imperative for its approach to marketing - and business more broadly - to change. Nokia's six principles for social media marketing are outlined, along with examples of how the company puts them into practice.
Written by Brilliant Noise, the paper is a fascinating glimpse into how a global company is attempting to do social media at scale.
