- Hardcover
- Publisher: Tandem Library (July 2002)
- ISBN-10: 0613917642
- ISBN-13: 978-0613917643
- Average Customer Review: 3.9 out of 5 stars See all reviews (28 customer reviews)
- See Complete Table of Contents
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Customer Reviews
Most Helpful Customer Reviews
19 of 19 people found the following review helpful
Format:Paperback
This is a great read for someone who has never considered type before. Those graphic design graduates who were never taught type in ground-up way, self-tought pros wanting to learn some theory or for editors, subs or marketing people who are now doubling-up as designers. It really makes you share the authors' total enthusiasm for type, although there are other equally clear introductions that are either cheaper or offer more. If you want hard knowledge rather than enjoyable prose check out The Mac is Not a Typewriter, Rauari McClean's pre-DTP Manual of Typography, or About Face by Rotovision.
16 of 16 people found the following review helpful
Format:Paperback
I'm a typography novice. Before reading this book, I thought the font Gaudi was named after the architect of La Sagrada Familia.
The book is written in a down-to-earth tone of voice that held my interest. It gives a good introduction to the use of grids in layout and why they are so important. Basics such as x-height, linespacing, letterspacing and ligatures are covered. Some intriguing typographical history is worked in to give explanation to the current state of type. Most pages give samples of popular fonts.
The book is written in a down-to-earth tone of voice that held my interest. It gives a good introduction to the use of grids in layout and why they are so important. Basics such as x-height, linespacing, letterspacing and ligatures are covered. Some intriguing typographical history is worked in to give explanation to the current state of type. Most pages give samples of popular fonts.
You'll probably have to do a lot more reading and practicing before becoming a typographic expert, but this little book covers a lot of relevant information for the novice in an accessible manner. Several times, the author makes mention of today's cheap paperback novels that are produced without any thought to good design. This book isn't one of those. Each page has been painstakingly well designed, and the price tag shows it.
14 of 15 people found the following review helpful
Format:Paperback
This book is beautifully presented and easily read but the content maybe a little too thin. However I suppose it's an introductory text that tries to get the reader to get a feel for what is a highly specialised art form. Half the pages are illustrations while the text is allowed a generous amount of space. Some of the more important or factually based information is set in smaller type and acts as a prompt for the reader to investigate further. Effectively it's a book that creates a mood that once you've grasped can lead you on to more hardcore texts such as Elements in Typographic Style or The New Typography.
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Most Recent Customer Reviews
Recommended Reading
Brilliant little book on typography. I read this before starting my design degree, three years on and I'm still using the lessons it taught me. Read more
Published 10 months ago by E. Hancock
A great primer
If you are looking for a basic primer on typography, and I guess if you have got as far as reading this then you do care; then this book is a great introduction to the 'why' of... Read more
Published 14 months ago by S. D. Spicer
Stop stealing sheep and find out how type works
Bought for my daughter, as recommended by her tutor. She hasn't yet read it, but her tutor considers it invaluable for her Graphic Design course.
Published 14 months ago by AnitaLin
The way you feel type
I must admit, this is a great book, Mr Spiekermann has developed a marvelous way of "feeling" type and sharing the process to others. Read more
Published 15 months ago by Alexander
Fantastic read, excellent resource.
I bought this book to learn more about typography after my lecturer slated my work as having "no idea about type". Read more
Published 17 months ago by Freyr
idiots guide to type
as student my tutor recommended it, excellent the way its laid out the very informative approach couldn't put the book down
Published 19 months ago by abdirazak11
A must...
A must buy for anyone interesting in typography and improving their skills. I're read the first edition before in the library but had to purchase it. Read more
Published 19 months ago by xkaylex
Good intro to types - Very pleasant to read
I will start a graphic design MA this September and was advised to read this book from the course coordinator. I have not finished reading it yet but so far, it is very good... Read more
Published 24 months ago by Mle C. Marillet
Thought provoking
This book gets you thinking about typography rather than teaching you the art - although there are a few practical tips you will pick up along the way. Read more
Published on 10 Aug 2005 by C Knights
Quick read, little info
'Find Out How Type Works'? Not by reading this. It's Ok if you know nothing about typography, as it quickly skims over some obvious points that you should know about this broad... Read more
Published on 22 April 2004 by Mr. P. A. Nowikowski
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