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Stop Stealing Sheep & Find Out How Type Works [Paperback]

Erik Spiekermann
4.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

13 Dec 2013
 

After two decades as one of the world’s best-selling books on designing with type — including editions in Korean, German, Russian, Portuguese, and Polish — Stop Stealing Sheep & find out how type works continues to educate, entertain, and enlighten design students and type lovers around the globe.

In this third edition, acclaimed type designer Erik Spiekermann brings his type classic fully up to date on mobile and web typography. He also includes scores of new visual examples on how to effectively communicate with type and a full selection of new typefaces that are used and referenced throughout the book.

If you use type — and these days, almost everyone does — Spiekermann’s engaging, common-sense style will help you understand how to look at type, work with type, choose the best typeface for your message, and express yourself more effectively through design. Compact, yet rich with anecdotes and visual examples, the handbook’s multilayered design not only makes for a fun, fast read; it also invites exploration, ensuring you learn something new each and every time you open it up.  

 


Frequently Bought Together

Stop Stealing Sheep & Find Out How Type Works + The Elements of Typographic Style: Version 4.0 + Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers
Price For All Three: 76.66

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Product details

  • Paperback: 216 pages
  • Publisher: Adobe; 3 edition (13 Dec 2013)
  • Language: English
  • ISBN-10: 0321934288
  • ISBN-13: 978-0321934284
  • Product Dimensions: 21 x 14 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 55,188 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Erik Spiekermann is an information architect, type designer (ff Meta, itc Officina, ff Info, ff Unit, LoType, Berliner Grotesk, and many corporate typefaces), and author of numerous books and articles on type and typography.



He was founder of MetaDesign, Germany’s largest design firm, as well as FontShop, a company for the production and distribution of electronic fonts. He is a board member of the German Design Council and past president of the International Society of Typographic Designers (istd), as well as the International Institute for Information Design (iiid).


In 2001, Spiekermann left MetaDesign and now runs Edenspiekermann with offices in Berlin, Amsterdam, London, and San Francisco.


In 2011, the German Design Council gave Spiekermann its highest award for Lifetime Achievement. That year, he also received the tdc Medal and the SoTA award. In 2012, the German Art Directors Club gave him its Lifetime Achievement Award.

 



Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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4.0 out of 5 stars A must-have for enthusiasts 6 July 2014
Format:Paperback|Verified Purchase
For anyone interested in font design and its importance within the spheres of publishing and the electronic media, this book is a must-have. It is written in an engaging and accessible style and is profusely illustrated with striking examples.
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Amazon.com: 4.5 out of 5 stars  6 reviews
4 of 5 people found the following review helpful
2.0 out of 5 stars not entirely accurate... 6 May 2014
By Pen Name - Published on Amazon.com
Format:Paperback
First reading this book I found it to be designed in a way that made it easy and fun to read, but started to realize lots of the history of type was being glossed over or just portrayed outright incorrectly. I don't believe that talking about type should be boring or loaded with dense details and history accompanied by date after date, but let me give an example...

In the first chapter it states " some of the most pervasive typographical messages have never really been designed... Some engineer, administrator or accountant in some government department had to decide what the signs of our roadways should look like...you can bet there wasn't one typographer or graphic designer in the group, so the outcome shows no induction of any thought toward legibility, let alone communication or beauty..."

This came off as more arrogant than it needed to be, especially since it simply is not true. I read in Just My Type and followed it up with a very small amount of googling on the internet that designers Jock Kinneir and primarily Margaret Calvert (who studied at Chelsea School of Art) created the easier to read (verses all capital) lower case type that we see on highway signs and in airports. Calvert also designed the triangular pictograms in road signs we see today based on memories of her childhood. The team worked in conjunction with the road research laboratory and spoke to them about how white on black letters should be thinner than black on white, recalling classic types like Garamond and Universe to be inspired by simple classics but also create something basic and legible enough to be read by people driving down the highway.

There are more examples but in short, Stop Stealing From Sheep seemed to sacrifice facts in order to remain simple enough for a beginner, but in doing so robs readers of much of the foundation and impact of type in the world. It's easy to agree with it being that the design of the book itself is clean and modern, giving us the impression that the content is trustworthy. I suppose that is the game of design itself!

I have never written a review for a book on amazon but this stuff really gets me going. Anyway I would recommend Just My Type
By Simon Garfield (easy to read, factual, funny) and A Typographic workbook by Katy Clair. (Lots of history and technical aspects of type)
2 of 2 people found the following review helpful
5.0 out of 5 stars Great introductory book to typography 14 Mar 2014
By Sean King - Published on Amazon.com
Format:Paperback|Verified Purchase
I'm a graphic designer and typographer with 20+ years of experience, a typeface designer, and I teach college level design and typography classes. I highly recommend this book for anyone new to typography, or for new designers who want to learn more about using type well. I use this book as required reading in my Typography 2 courses.

This book has been revised every 10 years, to keep up with technology. It is worth your while to pick up the newest edition.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great book about Typography. 21 Jan 2014
By Anna M. Siracusa - Published on Amazon.com
Format:Paperback|Verified Purchase
I watched a video series that referenced this book so I bought it. It is a great book that explains and shows you how type works with design. It is a great reference book.
5.0 out of 5 stars Love it! 1 Mar 2014
By Daria - Published on Amazon.com
Format:Paperback|Verified Purchase
That book is exactly what I needed
Plus, the cover is slightly rubberized, what makes it very nice holding it in hands
0 of 1 people found the following review helpful
5.0 out of 5 stars good 26 Feb 2014
By tony - Published on Amazon.com
Format:Paperback|Verified Purchase
learned a lot from the book, the content is really helpful to the person who want to improve thoughts and skill in graphic design
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