This classic typography book, first published in 1993, is now updated with brand-new typefaces, fonts, and illustrations. Internationally renowned graphic designer Erik Spiekermann explains in everyday terms what typography is and offers design guidance in choosing type for legibility, meaning, and aesthetic appeal. Stop Stealing Sheep and Find Out How Type Works, 2nd Edition guides the reader through all aspects of typography, from the history and mechanics of type, to training the eye to recognize and choose typefaces. Uncover type's roots and placement within society and learn how to use space and layout to improve overall communication. This elegant guide for readers of all levels is revised and updated to discuss the particular design challenges of type on the Internet. Note: This title was originally announced in the October 2000 Pearson Technology Group catalog.
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From the Back Cover
An updated new edition of the classic guide to typography.
A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.
About the Author
Erik Spiekermann is an internationally renowned graphic designer and the founder of MetaDesign. He wrote the bestselling first edition of this book and many articles on type and typography, as well as Rhyme and Reason: A Typographic Novel. He is also the designer of typefaces such as FF Meta and ITC Officina. He lives and works in Berlin.
E.M. Ginger is a typographic consultant, editor, and freelance writer in the San Francisco Bay Area. She has worked with type and typography for two decades. She was managing editor of the journal Fine Print for twelve years and the editor of several bestselling cookbooks.
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Most Helpful Customer Reviews
20 of 20 people found the following review helpful
By A Customer
Format:Paperback
This is a great read for someone who has never considered type before. Those graphic design graduates who were never taught type in ground-up way, self-tought pros wanting to learn some theory or for editors, subs or marketing people who are now doubling-up as designers. It really makes you share the authors' total enthusiasm for type, although there are other equally clear introductions that are either cheaper or offer more. If you want hard knowledge rather than enjoyable prose check out The Mac is Not a Typewriter, Rauari McClean's pre-DTP Manual of Typography, or About Face by Rotovision.
16 of 16 people found the following review helpful
By Stacy Munn
Format:Paperback
I'm a typography novice. Before reading this book, I thought the font Gaudi was named after the architect of La Sagrada Familia.
The book is written in a down-to-earth tone of voice that held my interest. It gives a good introduction to the use of grids in layout and why they are so important. Basics such as x-height, linespacing, letterspacing and ligatures are covered. Some intriguing typographical history is worked in to give explanation to the current state of type. Most pages give samples of popular fonts.
The book is written in a down-to-earth tone of voice that held my interest. It gives a good introduction to the use of grids in layout and why they are so important. Basics such as x-height, linespacing, letterspacing and ligatures are covered. Some intriguing typographical history is worked in to give explanation to the current state of type. Most pages give samples of popular fonts.
You'll probably have to do a lot more reading and practicing before becoming a typographic expert, but this little book covers a lot of relevant information for the novice in an accessible manner. Several times, the author makes mention of today's cheap paperback novels that are produced without any thought to good design. This book isn't one of those. Each page has been painstakingly well designed, and the price tag shows it.
14 of 15 people found the following review helpful
By stuartl2
Format:Paperback
This book is beautifully presented and easily read but the content maybe a little too thin. However I suppose it's an introductory text that tries to get the reader to get a feel for what is a highly specialised art form. Half the pages are illustrations while the text is allowed a generous amount of space. Some of the more important or factually based information is set in smaller type and acts as a prompt for the reader to investigate further. Effectively it's a book that creates a mood that once you've grasped can lead you on to more hardcore texts such as Elements in Typographic Style or The New Typography.
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3.6 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
book
another great read, speedy postage, great for help and information for uni work. Definitely a great all round book for students
Published 1 month ago by Esma Coffey
5.0 out of 5 stars
Great book on typography
This was bought for my son who is doing graphic design at university. He was reccommended this bok and was not disappointed. Very good for the subject of typography.
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Published 3 months ago by Mandy
4.0 out of 5 stars
Recommended Reading
Brilliant little book on typography. I read this before starting my design degree, three years on and I'm still using the lessons it taught me. Read more
Published 22 months ago by E. Hancock
5.0 out of 5 stars
A great primer
If you are looking for a basic primer on typography, and I guess if you have got as far as reading this then you do care; then this book is a great introduction to the 'why' of... Read more
Published on 23 Mar 2011 by S. D. Spicer
4.0 out of 5 stars
Stop stealing sheep and find out how type works
Bought for my daughter, as recommended by her tutor. She hasn't yet read it, but her tutor considers it invaluable for her Graphic Design course.
Published on 9 Mar 2011 by AnitaLin
5.0 out of 5 stars
The way you feel type
I must admit, this is a great book, Mr Spiekermann has developed a marvelous way of "feeling" type and sharing the process to others. Read more
Published on 25 Feb 2011 by Alexander
4.0 out of 5 stars
Fantastic read, excellent resource.
I bought this book to learn more about typography after my lecturer slated my work as having "no idea about type". Read more
Published on 7 Dec 2010 by Freyr
5.0 out of 5 stars
idiots guide to type
as student my tutor recommended it, excellent the way its laid out the very informative approach couldn't put the book down
Published on 28 Oct 2010 by abdirazak11
5.0 out of 5 stars
A must...
A must buy for anyone interesting in typography and improving their skills. I're read the first edition before in the library but had to purchase it. Read more
Published on 27 Oct 2010 by xkaylex
4.0 out of 5 stars
Good intro to types - Very pleasant to read
I will start a graphic design MA this September and was advised to read this book from the course coordinator. I have not finished reading it yet but so far, it is very good... Read more
Published on 6 Jun 2010 by Mle C. Marillet
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