If you are a smoker, invest in this book. (Make sure you keep your own copy... others will want to borrow it, but you need to keep your own to reread occasionally.) I had given up smoking a couple of times... the 1st time for 6 weeks, the 2nd time I cut down, then gave up for 3 months. I had a stressful day at work and took a wee drag of someone else's cigarette... not long afterwards I was back to 20 a day. "That's it" I thought, "I'm destined to be a smoker." I was really annoyed with myself. Anyway, later that year, in November, I picked up this book in my mother's and started to read it - after a couple of pages I couldn't put it down. She explained so many things about my addiction I hadn't understood. I frequently found myself thinking "That's SO true... but I would have never worked it out for myself in 100 years!" This book is great because you read it, practice what it preaches, and you KNOW when you are ready to give up and are totally confident from day one - which for me was January 2nd. There are no battles with your willpower, no jealousy of your friends who are still smoking... you will be able to go out and have a drink and cope with people smoking all around you without wanting to grab the cigarette out of their hand. You will welcome cravings and be able to deal with them! (Sounds too good to be true, doesn't it?) You will not need patches, or to substitute cigarettes with food (when I was off them for 3 months I did put on weight, but not this time). It totally takes the difficulty out of the process. The beauty of it is that you can also use this method to give up other things too, eg alcohol or cannabis etc.
So how does this book achieve all this? Well, it explains the nature of the psychological addiction, for example why it's normal to have a strong craving for a cigarette maybe 10 years after you've given up! Secondly, it teaches you a different way of thinking. You don't think "I can never have a cigarette again!"... this gives you that familiar feeling of being deprived of your cigarettes... setting you up for failure, as you jealously watch others smoking, and eventually like I did, you crack and "reward" yourself with a cigarette. Instead you are aware that of course you can have a cigarette - you can have a cigarette any time you like, if you want to! When you have a craving, you acknowledge the craving and picture succumbing to it. You have the choice to smoke if you want to. But at this point you realise that if you take even one puff, you will start smoking again... and you always choose not to have that puff. Because you are only choosing to refuse one craving at a time - and, crucially, you will have practiced this so often BEFORE you give up that you'll know you can do it- it is actually easy, with no feelings of deprivation.
I've been off cigarettes for 5 years now and I can honestly say it was easy... and yet I never understood before I read this book exactly how addicted I was to cigarettes! I've bought this book for several people and recommended it to many. Some people said they'd prefer to give up using patches/willpower than read this book... I say read it and save yourself a lot of hassle. I look at people who've been smoking all of their lives and think "If only they knew!"