Ignoring the "Dummies" in the title, why I'd recommend this stock investing book is:
- It is informative. Not being an expert or time-rich myself, I obtained enough information from this to at least allow me to gain an understanding of the stock market fundamentals.
- The author's style is clear, to the point & yet dare I say it rather funny. Mr. Mladjenovic explains his subject matter well, in a manner that is understandable and uses analogies that quickly grasped "small cap. companies as growing trees" etc
- For the 3rd Edition, it goes into the hows and whys the 2008/9 economic meltdown had occurred, and offers suggestions on how to weather the storm.
As the author mentioned, there are no quick financial fixes outside winning the lottery, but this book should allow the casual novice investor to dip her toe in the market.