The patterns in this book are very clever and cute. My favourites are the mug cosies - very cute and a great idea. My grandmother, however, particularly loved the Queen and her Corgies.
The patterns are mostly aimed at the beginners end of the spectrum (the reviewer who found the fox hard had picked probably the hardest pattern in the book) - however Lauren gives lots of great ideas to customise them, which makes this much more interesting than your usual knitting pattern book and allows you to up the difficulty if you wanted.
Her text is written in a really engaging and entertaining style, which had me giggling away while reading it. The knit your own pigeon kit is a great idea, and is of a high quality (wooden needles no less!)- I am enjoying knitting mine very much!
This book has been a great hit in my house, with my mother and grandmother both liking it as well as me - so I would say it has wide-ranging appeal. Absolutely love it!